Learn About Multi-Touch Attribution
Attribution Tools
Explore attribution tools articles on attribution, marketing analytics, and data-driven growth.
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$41K in Monthly Ad Spend. 30+ Campaigns. Only 3 Were Working.
A marketplace company running Google Ads across every product vertical discovered that the vast majority of their…
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The Gift Box Brand That Stopped Trusting Meta’s Numbers — and Had Their Best Holiday Season Ever
Happy Box was spending on Meta and Google without knowing what was actually working. Six months after implementing…
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$5M in Ad Spend. Two Agencies. Only One Could Prove It Was Working.
An IT training school generating 10,000+ leads per month discovered that full-funnel attribution didn’t just optimize…
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The Definitive Guide to Measuring and Optimizing Google Ads ROAS and ROI
Learn how to accurately measure and improve Google Ads ROAS and ROI—plus how Attribution connects spend to real revenue…
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Facebook Ads ROI: How to Measure, Analyze, and Optimize Your Campaigns
A detailed walkthrough of how to accurately assess the ROI of your Facebook Ads and optimize your campaigns.
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Best E-Commerce Analytics Tools For Your Store: A Complete Guide
A complete guide to the best E-Commerce analytics tools you should consider for your store (and tips for choosing the…
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GA4 Alternatives: 6 Powerful Solutions For Deeper Attribution Insights
Discover 6 powerful GA4 alternatives for better marketing attribution and analytics. Compare features, pricing, and…
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How to Set Up Google Analytics Conversion Tracking in GA4
Learn how to set up GA4 conversion tracking, avoid common pitfalls, and optimize marketing performance for your…
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GCLID: The Definitive Guide for Advanced Tracking and Multi-Touch Attribution
Learn how GCLID works, how to set it up correctly, and how to use it for accurate attribution across your entire…
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5 Best Shopify Analytics Tools of 2025
Build the perfect Shopify analytics stack to measure the impact of marketing campaigns.
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How to Set Up and Audit Google Analytics on Shopify
A comprehensive guide on setting up and troubleshooting Google Analytics on Shopify – and how you can improve your…
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6 Conversion Tracking Software Solutions to Improve Your ROI in 2025
We review the top tools for learning exactly where your conversions and revenue are coming from.
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5 Triple Whale Alternatives That Solve Its Biggest Problems
Can Triple Whale give you an accurate, auditable view of the full customer journey to understand what drives revenue?…
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How to Drive More Impactful Commerce Experiences with Shopify and Twilio Segment
Navigating Through Walled Gardens in Commerce Most ecommerce platforms operate as walled gardens, holding large…
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Revolutionizing Marketing Analytics! Announcing CallRail Integration with Attribution!
In today’s fast-paced digital landscape, businesses are constantly seeking ways to gain deeper insights into their…
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Attribution Named High Performer in G2’s Spring 2024 reports for Attribution Software
We are thrilled and excited to be continually recognized by our customers! Providing world class customer service is…
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Optimize ROAS with Attribution’s enhanced integration with Segment
A seamlessly integrated marketing technology stack is indispensable to meet business goals and objectives. The crucial…
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Introducing the Data Export Tool from Attribution
Attribution is proud to provide marketing insights that help our customers answer even the most complex marketing…
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New Features and Integrations for Attribution
I’m excited to announce new features that will enable marketers to integrate television advertising and machine…
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It’s Official: Multi-Touch Attribution Analytics Are Now the Smartest Weapon for B2B CMOs
The evidence that CMOs are on the hook for the magic growth number is overwhelming, but the days of unrestrained lead…
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Why You Need Multi-Touch Attribution for Salesforce (And How to Do It)
B2B Marketing “Takes a Village” Most B2B marketers would agree that acquiring new customers “takes a village”…
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Attribution Named High Performer by G2 Crowd Grid® for Attribution Software
At Attribution, we are determined to empower marketers with the insight they need to convert more buyers and maximize…
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Attribution Quora Partnership | Attribution
I am thrilled to announce our partnership with Quora, the popular Q&A platform that connects people seeking…
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Attribution App is one of the first to join new Stripe partner program
Most people today don’t know that only three percent of GDP is online. That’s why we’re excited to join the Stripe…
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Apple: let’s solve iOS attribution for good
Apple recently announced that they will be releasing a new “Sources” tab in iTunes Connect. iTunes will now track the…