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Multi-Touch Attribution: Picking the Right Model for Your Marketing Strategy
Multi-Touch Attribution: Picking the Right Model for Your Marketing Strategy

Multi-Touch Attribution: Picking the Right Model for Your Marketing Strategy

What is multi-touch attribution marketing? Multi-touch attribution is the practice of assigning credit to marketing touchpoints in proportion to their impact in driving a desired conversion outcome. The operative term here is “proportion.” Multi-touch attribution models collect data from all touches in the buyer’s journey and assign proportionate credit based on the attribution weightings..

A Guide to Successful Affiliate Marketing, Part 2

A Guide to Successful Affiliate Marketing, Part 2

In our last article on successful affiliate marketing we explored this important method to grow customers and sales and talked about some ways to get started. Now we’re going to dive deeper and explore some ways to grow your affiliate marketing program and achieve continued success. Let’s get started!   Keep your affiliates happy..

A Guide to Successful Affiliate Marketing, Part 1

A Guide to Successful Affiliate Marketing, Part 1

There are many ways to expand your brand’s reach and grow product sales through marketing and advertising. One method that can be incredibly effective for brands is affiliate marketing, where your product or service is marketed and promoted by a network of websites, individuals, and other entities in exchange for a commission on each..

Google Ads Success is Built with Great Data, Part 3

Google Ads Success is Built with Great Data, Part 3

Specific tips for B2B marketers Google’s approach to advertising has been intended to simplify and streamline several aspects in order to make it easier for non-experts to get good advertising results. This approach has relied more on Google’s artificial intelligence mechanisms, which work well at large scale and when presented with a great set..

The Secret to Google Ads Success, Part 2

The Secret to Google Ads Success, Part 2

How advertisers can make the most of the platform As we’ve explored in the last article in this series, Google has been shifting its advertising approach over the past several years. Rather than providing more granular flexibility, they have focused on more automation, and a more artificial intelligence-driven approach, while addressing growing privacy concerns..