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CMO Playbook

How to Drive More Impactful Commerce Experiences with Shopify and Twilio Segment
How to Drive More Impactful Commerce Experiences with Shopify and Twilio Segment

How to Drive More Impactful Commerce Experiences with Shopify and Twilio Segment

Navigating Through Walled Gardens in Commerce  Most ecommerce platforms operate as walled gardens, holding large amounts of data that is inaccessible for marketers. An example is the Shopify e-commerce platform. Until now, the integration of Shopify and Twilio Segment's Customer Data Platform (CDP) has been limited. This new integration that Attribution announced recently enables..

Why understanding the buyer’s journey is so important

Why understanding the buyer’s journey is so important

Your marketing efforts may be measured on a specific set of outcomes, such as more marketing qualified leads, increased sales, repeat sales, or many other potential metrics. Unless you’re looking at the entire customer journey you may be missing out on some key opportunities to grow customer revenue, loyalty, and referral opportunities. Let’s explore..

Revolutionizing Marketing Analytics!  Announcing CallRail Integration with Attribution!

Revolutionizing Marketing Analytics! Announcing CallRail Integration with Attribution!

In today's fast-paced digital landscape, businesses are constantly seeking ways to gain deeper insights into their marketing efforts. Understanding the full customer journey, both online and offline, is essential for optimizing marketing strategies and driving better results. That's why we're thrilled to announce the integration with CallRail and Attribution. The integration will empower businesses..

Attribution Named High Performer in G2’s Spring 2024 reports for Attribution Software

Attribution Named High Performer in G2’s Spring 2024 reports for Attribution Software

We are thrilled and excited to be continually recognized by our customers!  Providing world class customer service is foundational to any company’s success and we are grateful to be recognized by our customers for this.  Furthermore, time to value is critical for companies who make investments in martech.  The sooner customers can be up..

Optimize ROAS with Attribution’s enhanced integration with Segment

Optimize ROAS with Attribution’s enhanced integration with Segment

A seamlessly integrated marketing technology stack is indispensable to meet business goals and objectives. The crucial aspect is integration or in other words, how well systems share customer data with each other.  It is imperative to have data accessible across all systems and to ensure that each system can share data with the others...

Multi-Touch Attribution: Picking the Right Model for Your Marketing Strategy

Multi-Touch Attribution: Picking the Right Model for Your Marketing Strategy

What is multi-touch attribution marketing? Multi-touch attribution is the practice of assigning credit to marketing touchpoints in proportion to their impact in driving a desired conversion outcome. The operative term here is “proportion.” Multi-touch attribution models collect data from all touches in the buyer’s journey and assign proportionate credit based on the attribution weightings..