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CMO Playbook

Can Retailers Benefit from Using Multi-Touch Attribution?

Can Retailers Benefit from Using Multi-Touch Attribution?

E-commerce, driven by multiple new channels, is a booming business. “The NRF expects that online retail will grow 8-12%, up to three times higher than the growth rate of the wider industry, racking up nearly $445 billion in sales.” But today’s consumers no longer purchase in a silo; they read customer reviews on social..

What is Multi-Touch Attribution? How do I Choose the Right Model?

What is multi-touch attribution marketing? Multi-touch attribution is the practice of assigning credit to marketing touchpoints in proportion to their impact in driving a desired conversion outcome. The operative term here is “proportion.” Multi-touch attribution models collect data from all touches in the buyer’s journey and assign proportionate credit based on the attribution weightings..

New Features and Integrations for Attribution

I’m excited to announce new features that will enable marketers to integrate television advertising and machine learning in our multi-touch attribution platform and empower them with new insights into campaign performance to maximize marketing efforts. In today’s tech charged, omnichannel world, marketing attribution is rapidly transitioning from single to multi-touch models to help optimize..

It’s Official: Multi-Touch Attribution Analytics Are Now the Smartest Weapon for B2B CMOs

It’s Official: Multi-Touch Attribution Analytics Are Now the Smartest Weapon for B2B CMOs

The evidence that CMOs are on the hook for the magic growth number is overwhelming, but the days of unrestrained lead growth are fading into the annals of SaaS history. Inefficient scaling of a SaaS business is a death knell, which is why investors treasure the magic number as one of the best indicators..

Multi-Touch Attribution for Salesforce is Here

Multi-Touch Attribution for Salesforce is Here

B2B Marketing “Takes a Village” Most B2B marketers would agree that acquiring new customers “takes a village” (marketing and sales) – it takes e-books, SEO, PPC ads, field events, blogs, retargeting ads, conferences, email nurtures, SDRs, case studies, free trials, 3rd party reviews, live chats, mailers, demos, webinars, and more, all working together to..

Attribution Named High Performer by G2 Crowd Grid® for Attribution Software

At Attribution, we are determined to empower marketers with the insight they need to convert more buyers and maximize ROI. That’s why I’m excited to announce that we have been recognized as a High Performer in the Attribution Software category by G2 Crowd for Winter 2019. Just as we want to help our customers..