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CMO Playbook

A Guide to Successful Affiliate Marketing, Part 1
A Guide to Successful Affiliate Marketing, Part 1

A Guide to Successful Affiliate Marketing, Part 1

There are many ways to expand your brand’s reach and grow product sales through marketing and advertising. One method that can be incredibly effective for brands is affiliate marketing, where your product or service is marketed and promoted by a network of websites, individuals, and other entities in exchange for a commission on each..

Introducing the Affiliate Marketing Tool from Attribution

Introducing the Affiliate Marketing Tool from Attribution

The team at Attribution is continually thinking of ways that we can improve marketers’ return on investment (ROI) and provide more flexibility and visibility throughout their processes. Affiliate marketing is an $8.2 billion market which 80% of brands and 84% of publishers participate in, yet many affiliate marketers are struggling with outdated methods to..

Google Ads Success is Built with Great Data, Part 3

Google Ads Success is Built with Great Data, Part 3

Specific tips for B2B marketers Google’s approach to advertising has been intended to simplify and streamline several aspects in order to make it easier for non-experts to get good advertising results. This approach has relied more on Google’s artificial intelligence mechanisms, which work well at large scale and when presented with a great set..

The Secret to Google Ads Success, Part 2

The Secret to Google Ads Success, Part 2

How advertisers can make the most of the platform As we’ve explored in the last article in this series, Google has been shifting its advertising approach over the past several years. Rather than providing more granular flexibility, they have focused on more automation, and a more artificial intelligence-driven approach, while addressing growing privacy concerns..

The Secret to Google Ads Success, Part 1

The Secret to Google Ads Success, Part 1

Important changes to Google Ads since its inception In case you haven’t noticed, Google has been shifting its advertising approach over the past several years. Rather than providing more granular flexibility, they have focused on more automation, and a more artificial intelligence-driven approach. In this article, which is the first part of a 3-part..

Why understanding the buyer’s journey is so important

Why understanding the buyer’s journey is so important

Your marketing efforts may be measured on a specific set of outcomes, such as more marketing qualified leads, increased sales, repeat sales, or many other potential metrics. Unless you’re looking at the entire customer journey you may be missing out on some key opportunities to grow customer revenue, loyalty, and referral opportunities. Let’s explore..