Learn About Multi-Touch Attribution
Get actionable insights on attribution.
We go deep into tactical, relevant and modern topics on attribution (changes quite often). Don’t believe us? Take a look for yourself.
Recent Blog Posts
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The Case for Custom Attribution (Because No Two Marketing Funnels Work the Same)
A custom attribution model might be the answer to your problems —…
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How Marketing Mix Modeling Transforms Gut Instinct into Data-Driven Strategy
Is Marketing Mix Modeling suitable for the modern digital marketing environment, or…
All blog posts
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What Is Multi-Channel Attribution (and Why It Matters for Marketers)
Most companies use attribution models that don’t properly take spend into account…
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What is Revenue Attribution? + How to Do it Right
We walk through the common pitfalls that companies fall into when they…
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How to Drive More Impactful Commerce Experiences with Shopify and Twilio Segment
Navigating Through Walled Gardens in Commerce Most ecommerce platforms operate as walled…
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Why understanding the buyer’s journey is so important
Your marketing efforts may be measured on a specific set of outcomes,…
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Revolutionizing Marketing Analytics! Announcing CallRail Integration with Attribution!
In today’s fast-paced digital landscape, businesses are constantly seeking ways to gain…
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Attribution Named High Performer in G2’s Spring 2024 reports for Attribution Software
We are thrilled and excited to be continually recognized by our customers! …
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Optimize ROAS with Attribution’s enhanced integration with Segment
A seamlessly integrated marketing technology stack is indispensable to meet business goals…
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What is Multi-Touch Attribution? + How to Choose the Right Model
Learn the different attribution models and find out which is the best…
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Top 10 trends that marketers need to pay attention to in 2022