Learn About Multi-Touch Attribution
Get actionable insights on attribution.
We go deep into tactical, relevant and modern topics on attribution (changes quite often). Don’t believe us? Take a look for yourself.
Recent Blog Posts
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Mobile Attribution: A Comprehensive Guide for Maximizing App ROI
Learn mobile attribution essentials to maximize your app ROI, such as tracking…
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6 Best Practices for Account Based Attribution
Learn how to build a reliable account-based attribution strategy that reflects real…
All blog posts
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Mastering PPC Reporting: Metrics, Tools, and Strategies for Marketers
Master PPC reporting with essential metrics, tools, and strategies for tracking performance…
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The Best SaaS Analytics Tools for Every Use Case: A Comprehensive Guide
A comprehensive guide to building the perfect SaaS analytics stack, from attribution…
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How to Map and Track the SaaS Customer Journey
Accurate SaaS customer journey tracking starts with unified, auditable data. We show…
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Conversion APIs: A Guide to Server-Side and Post-Cookie Tracking
Discover how to set up Conversion APIs, improve data accuracy, ensure privacy…
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Guide to Attribution Modeling in Marketing
Learn about the different types of attribution modeling, how to choose the…
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Mastering Attribution Windows: A Strategic Guide for Marketers
A comprehensive guide on mastering attribution window settings. Learn how attribution windows…
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Strategies for Successful Cookieless Attribution
Transition to cookieless attribution step-by-step. Improve ad tracking accuracy, stay privacy-compliant, and…
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5 Best Shopify Analytics Tools of 2025
Build the perfect Shopify analytics stack to measure the impact of marketing…
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How to Avoid Platform-Specific Blind Spots and Start Measuring Your PPC ROI Accurately
Learn how to calculate PPC ROI, what’s considered a “good” ROI, and…