Learn About Multi-Touch Attribution
Other
Explore other articles on attribution, marketing analytics, and data-driven growth.
All Other posts
How We Built Our Shopify App Store Video with AI for $0
We needed a 60-second animated explainer video for our Shopify App Store listing. Instead of paying $3K-$8K, we built…
The Complete Guide to Twilio Segment + Attribution: Turning Twilio Segment Into a Full-Funnel Revenue Intelligence Engine
Twilio Segment gives growth teams clean customer data, Attribution adds the missing financial layer, turning events and…
The Complete Guide to HubSpot Multi-Touch Attribution: Turning Your CRM into an ROI Engine
HubSpot is the system of record for many B2B marketing, sales, and RevOps teams—but on its own, it was never designed…
The Complete Guide to Building a Custom Attribution Dashboard
Learn how to build a custom marketing attribution dashboard that reveals true ROI, unifies data, and drives smarter,…
Attribution Named Twilio Segment’s Go-To Partner for Marketing Auditability: A New Era of Revenue Visibility Begins at SIGNAL 2025
At SIGNAL 2025, Twilio Segment named Attribution one of only two Preferred Partners—marking a new era where growth…
What the Attribution Smackdown Revealed About the Future of Growth: 10 Takeaways That Are Redefining MTA
Attribution Smackdown at SIGNAL 2025 pulled back the curtain on one of marketing’s biggest questions: What really…
Announcing Our Twilio Segment Preferred Partnership – Game-Changer for Attribution & Twilio Segment
At SIGNAL 2025, Attribution was named one of only two Preferred Partners by Twilio Segment—marking a new era where…
6 Best Funnel.io Alternatives For Marketers
Looking for Funnel.io alternatives? Explore tools that solve data reliability, onboarding, and attribution challenges.
How Rocket Lawyer Unlocked Full-Funnel Visibility at SIGNAL 2025: Multi-Touch Attribution (Done Right) Unlocks What’s Really Happening in Your Growth Funnel
At SIGNAL 2025, leaders from The Attribution Platform and Rocket Lawyer revealed how combining Twilio Segment with…
How to Avoid Platform-Specific Blind Spots and Start Measuring Your PPC ROI Accurately
Learn how to calculate PPC ROI, what’s considered a “good” ROI, and what companies often miss when measuring ROI of PPC…
A Guide to Successful Affiliate Marketing, Part 2
In our last article on successful affiliate marketing we explored this important method to grow customers and sales and…
A Guide to Successful Affiliate Marketing, Part 1
There are many ways to expand your brand’s reach and grow product sales through marketing and advertising. One method…
Google Ads Success is Built with Great Data, Part 3
Specific tips for B2B marketers Google’s approach to advertising has been intended to simplify and streamline several…
The Secret to Google Ads Success, Part 2
How advertisers can make the most of the platform As we’ve explored in the last article in this series, Google has been…
The Secret to Google Ads Success, Part 1
Important changes to Google Ads since its inception In case you haven’t noticed, Google has been shifting its…
Why Do I Have So Much Direct Traffic?
Direct traffic means that someone was familiar enough with your brand to go directly to to your site. That’s an…
Why Your Javascript Tracking Leaks Data
Most of the modern analytics packages are based on event calls. When someone signs up, you fire an event. When they buy…
