Attribution connects disparate data from all your marketing touchpoints and applies multi-touch attribution models to accurately assign revenue and cost credit. This guarantees a complete view of marketing performance, allowing you to optimize spending and maximize revenue.
Find out how you can become a multi-touch attribution champion, giving you and your team the vision and data they need to deliver more optimize spending and maximize revenue.
Using out-of-the-box integrations and UTM tracking to auto-sync your leads and opportunities to any online or offline channel or campaign sources.
Apply multi-touch attribution models and a cohort-based method to precisely allocate revenue, conversion, and cost for any touch channel, or account-based effort.
With automatic reconciling and granular auditing of revenue and cost credits to preempt duplicate or missing values and verify everything adds up to 100%.
Connect to popular ad platforms and marketing technologies. Attribution offers more integrations than any other solution on the market.
Go from single-touch attribution chaos to business outcomes faster than ever before with Attribution and Salesforce. Attribution enables Salesforce customers with an easy pathway to add multi-touch attribution, giving CMOs and their teams authoritative and timely insight on which touches are working and which ones are.