Multi-Touch Attribution Made Simple & Effective

Here’s how it works...

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1Automated Data Collection

Our smart integrations with popular ad platforms and marketing software make high quality data collection easy and automatic. We combine and organize all of your online and offline touchpoints together with your budget spend to create a single source of attribution truth.

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2Custom Multi-Touch Attribution Models

After absorbing data across all customer touchpoints, we apply proven machine learning algorithms to build automated models. These models uncover connections, identify patterns and deliver unbiased attribution results. Or choose to use our traditional rules-based cohort models, proven to accurately audit every touchpoint for precise attribution results.

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3Reliable Affiliate Marketing

Keep affiliates engaged and accountable with accurate measurement, actionable reporting and automated rewards. Manage affiliate enrollment and offers, measure engagement and optimize partner performance with precision for higher return on affiliate spend. Pull all affiliate performance data into your multi-touch attribution reporting to compare affiliate performance against other marketing channels.

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4Actionable Reporting

Intuitive dashboards and reports are designed to help you quickly get to the truth about conversion, CPA, ROAS or LTV. Segment results by channel, campaign, touchpoint or drilldown to understand how specific users engage with your brand at specific points in time. Then sync results back into your marketing software, CRM or BI tool for easy business reporting.

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5Optimize ROI with confidence

Instantly know which touches and channels are working and which ones are not. Double down on higher converting touches, monitor promising channels, and stop poor performing campaigns. Understand which offline campaigns influence online activity and which online activities drive in-store purchases. Drill down to every click, conversion and dollar allocation for budgeting and forecasting.

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G2 Crowd named us a High Performer

Attribution was named a high performer in the Winter 2020 G2 Crowd Grid© Report for Attribution Software.

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Trusted By Industry Leaders

Michael Young

“AttributionApp makes it a lot easier to get the most out of our marketing budget.”

Michael Young
Michael Young

VP Product

Thibaut Davoult

“With Attribution we’re always confident there is no grey area about where our users came from, what they cost us and how much money we made.”

Thibaut Davoult
Thibaut Davoult

Growth Engineer

Jaime Getto

“A must have tool to get a clear understanding of CAC for your paid advertising campaigns.”

Jaime Getto
Jaime Getto

VP of Growth & Engineering

Paul Beniger

“Attribution is super helpful to be able to segment and drill down by channel (Facebook, Google, search), campaigns + assets, paths, and UTMs. After we spent a few minutes defining all our channels we had a full-picture of where we spent and made money.”

Paul Beniger
Paul Beniger

VP of Growth & Engineering

A Bizible Alternative

Discover why Attribution is more powerful than Bizible for your B2B multi-touch attribution strategy.