Attribution for B2B Marketing Experts
Attribution helps B2B marketers track the full buyer journey across channels, connect marketing efforts to revenue, and optimize campaigns based on what actually drives results.
Buyer’s Journey
Drive Maximum Return on Ad Spend
Custom multi-touch attribution models use proven data science algorithms to combine ad network data, user behaviors, offline touch points, and purchase outcomes to provide superior visibility into marketing campaign performance.
Features
Drive Maximum Return on Ad Spend
Attribution delivers true visibility into your marketing performance at every touch and channel, giving you trusted insights to optimize your path to purchase.
More Quality Leads, Same Budget
Full funnel insights improve campaign performance to deliver stronger ROI outcomes.
- Leverage your return on ad spend (ROAS) by cohort across vendors to hold them accountable for their performance.
- Unify marketing performance for events and conferences alongside digital channels and content marketing.
- Drill down to every click, conversion, and dollar allocation for smarter forecasting and planning.
- From the first touch to close, get credit for marketing efforts regardless of funnel stage or purchase path.
Improve Account-Based Marketing (ABM) ROI
Win more target accounts, drive more ROI from your account-based campaigns, and optimize your budget to revenue.
- Gain unmatched visibility into cost and conversions at the account level to tune your ABM campaigns for maximum revenue.
- See a unified view of the revenue impact of your ABM-specific tactics including content, paid media, email, events, direct mail, and outbound sales.
- Predict which accounts are ready to convert and which need more nurturing with predictive engagement scores built from behavioral data and data science.
Reduce Customer Acquisition Cost (CAC)
Acquire more customers from the same spend, increase the velocity of your funnel, and forecast revenue with confidence.
- Compare how ABM-specific efforts are performing against overall demand generation ROI.
- See which touches and channels are working (and which ones need to be stopped) at each stage in the funnel — from first touch to close.
- Compare how all your marketing and advertising channels are performing.
Integrations
The Attribution Ecosystem
Connect to Popular Ad Platforms, Marketing Technologies, and E-Commerce Platforms
A Bizible Alternative
Discover why Attribution is more powerful than Bizible for your B2B multi-touch attribution strategy.
G2 Crowd Honors Us for Easy Setup and Fast Implementation
Attribution won awards for offering the easiest setup with the shortest go live time in its category.
Case Studies
Companies Boosting Marketing ROI with Attribution
Want to know the hardest thing about multi-touch attribution? Finding a platform that actually tells you everything a visitor does from first visit to first purchase and beyond. We’ve got you covered.
