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The CMO's Playbook to Deliver More Revenue with Less Spend

Find out how you can become a multi-touch attribution champion, giving you and your team the vision and data they need to deliver more optimize spending and maximize revenue.

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A Senior Marketer’s Guide to Advanced Marketing Attribution

Is your marketing delivering revenue? This guide is for marketing leaders who lack the insight required to optimize their spend-to-revenue and know the time is coming to prove marketing is not just a cost center. Cut through the noise and get a pragmatic understanding of advanced marketing attribution in a digestible format.

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CHEAT SHEET 6 Tips To Make The Most Of Your B2B Ad Spend Using Multi-Touch Attribution

Multi-touch attribution for B2B is about crystallizing a view of the lengthy and complex purchase journey and connecting the dots along the path to won deals. Applying these six tips to your multi-touch attribution effort will enable you to make the most of your ad and overall marketing spend.