Find out how you can become a multi-touch attribution champion, giving you and your team the vision and data they need to deliver more optimize spending and maximize revenue.
Is your marketing delivering revenue? This guide is for marketing leaders who lack the insight required to optimize their spend-to-revenue and know the time is coming to prove marketing is not just a cost center. Cut through the noise and get a pragmatic understanding of advanced marketing attribution in a digestible format.
Multi-touch attribution for B2B is about crystallizing a view of the lengthy and complex purchase journey and connecting the dots along the path to won deals. Applying these six tips to your multi-touch attribution effort will enable you to make the most of your ad and overall marketing spend.