Learn About Multi-Touch Attribution
Get actionable insights on attribution.
We go deep into tactical, relevant and modern topics on attribution (changes quite often). Don’t believe us? Take a look for yourself.
Recent Blog Posts
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GA4 Alternatives: 6 Powerful Solutions For Deeper Attribution Insights
Discover 6 powerful GA4 alternatives for better marketing attribution and analytics. Compare…
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Mobile Attribution: A Comprehensive Guide for Maximizing App ROI
Learn mobile attribution essentials to maximize your app ROI, such as tracking…
All blog posts
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GA4 Alternatives: 6 Powerful Solutions For Deeper Attribution Insights
Discover 6 powerful GA4 alternatives for better marketing attribution and analytics. Compare…
-
Mobile Attribution: A Comprehensive Guide for Maximizing App ROI
Learn mobile attribution essentials to maximize your app ROI, such as tracking…
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6 Best Practices for Account Based Attribution
Learn how to build a reliable account-based attribution strategy that reflects real…
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Probabilistic vs. Deterministic Attribution: A Comprehensive Guide
Learn how deterministic vs. probabilistic attribution affects marketing accuracy, spend, and ROI.
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How to Set Up Google Analytics Conversion Tracking in GA4
Learn how to set up GA4 conversion tracking, avoid common pitfalls, and…
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What is Multi-Touch Attribution? + How to Choose the Right Model
Learn what multi-touch attribution modeling is, different types of models, and what…
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GCLID: The Definitive Guide for Advanced Tracking and Multi-Touch Attribution
Learn how GCLID works, how to set it up correctly, and how…
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Offline Conversions: A Guide for Holistic Campaign Measurement
Learn how to track offline conversions in Google Ads and beyond. Bridge…
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Mastering PPC Reporting: Metrics, Tools, and Strategies for Marketers
Master PPC reporting with essential metrics, tools, and strategies for tracking performance…