By Ryan Koonce
Most people today don’t know that only three percent of GDP is online. That’s why we’re excited to join the Stripe Partner Program to increase internet commerce and help companies start, run, and scale their businesses more efficiently.
By joining the program, our mutual customers will now benefit from the combination of Attribution’s multi-touch attribution solution with Stripe’s seamless payments platform.
This means that our customers can now connect their Stripe account to Attribution, which can then automatically integrate standard Stripe data like when a charge is successful (event label: Charge Successful) or a Charge is captured (event label: Charge Captured). These events can then be associated with the appropriate ad channels to calculate return on ad spend.
We believe that removing barriers to online commerce helps more new businesses get started, levels the playing field, and increases economic output and trade around the world, and we believe that democratizing attribution is a key for businesses to grow and thrive. Together with Stripe, our mission is to bring more commerce online and increase the GDP of the internet.
Read more about the Stripe Partner Program here: https://stripe.com/blog/stripe-partner-program
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