Pricing
Attribution that matches your bank account.
Precise, auditable, multi-touch attribution — whether you're a startup, enterprise, or anything in between. One simple price across every integration.
Pro
For users of HubSpot, Twilio Segment, Salesforce and more
Built for growing teams tracking the full funnel across your CRM and CDP.
Starts at
$399/mo
Billed monthly · up to 10,000 monthly tracked website visitors
Start 14-day trialEverything you need to attribute
Custom
Any integration + Attribution API
For enterprises with complex stacks and account-based, warehouse-first tracking needs.
Starts at
Custom
Tailored monthly tracked website visitors, seats & support tier
Contact usEverything in Pro, plus
Compare plans
Every plan, side by side
Compare the Pro and Custom tiers across features and limits to find the right fit.
Pro HubSpot · Twilio · Salesforce $399/mo | Custom Any integration + API Custom | |
|---|---|---|
| Plan | ||
| Primary integration | HubSpot, Twilio Segment or Salesforce | HubSpot, Twilio Segment, Salesforce, Shopify, Attribution API & Website |
| Monthly tracked website visitors | Up to 10,000 | Custom limit |
| Events per year | Up to 4,800,000 | Custom |
| Attribution | ||
| Attribution models | All 5 models | All 5 models |
| All digital ad connectors | ✓ | ✓ |
| Compare ROAS by model | ✓ | ✓ |
| Marketing spend & spend cohort view | ✓ | ✓ |
| First-time customer vs. repeat report | ✓ | ✓ |
| Channel performance report | ✓ | ✓ |
| MCP / AI integration | ✓ | ✓ |
| Custom lookback windows | — | ✓ |
| Advanced — Custom only | ||
| Account-based attribution | — | ✓ |
| Multi-project / workspace support | — | ✓ |
| Data warehouse tooling | — | ✓ |
| Custom data sources (warehouse, website & more) | — | ✓ |
| TV/Broadcast Tracking — Time & Geofencing | — | ✓ |
| Offline channel tracking | — | ✓ |
| Service | ||
| Support | Custom tier | |
| Setup & onboarding | $2,500–$5,000 (optional) | Based on your plan |
| Visitor overage | $10 per 1,000 | Based on your plan |
Over 1,000 companies rely on Attribution to allocate marketing budget effectively
“The fact that Attribution saves us so much time is critical, but that it saves us cash as well is just as important. We’re excited to see where these savings take us.”
Joseph Long
Growth Marketing Lead @ Explo
Frequently asked questions
Everything you need to know about the product and billing.
- Pro — $399/mo for HubSpot, Twilio, and Salesforce (up to 10,000 monthly tracked website visitors)
- Shopify — $199/mo
- Custom — tailored pricing across every integration
Yes — save 16% when billed annually on the Pro or Shopify plan.
- Pro (HubSpot, Twilio, Salesforce) — 14-day free trial
- Shopify — 14-day free trial
- Custom — contact sales for a customized trial setup
Pro — $10 for every 1,000 monthly tracked website visitors over your plan limit. Custom — based on your plan.
Both Pro and Custom support all five models — first touch, last touch, linear, time decay, and position-based. Custom adds full customization (custom weights, cohort tracking, and account-based mapping).
- All major ad networks — Google, Meta, LinkedIn, TikTok, Reddit, Pinterest, Quora, Microsoft Ads, and more
- Marketing tools — Klaviyo, Segment, HubSpot, Salesforce
- Both online and offline channel tracking (offline is Custom only)
See the full list on our integration page.
Yes — both Pro and Custom include ROAS model comparison, channel performance reporting, and the marketing spend & spend cohort view.
Available in the Custom plan. Attribution binds users to accounts using CRM relationships or CDP data from Salesforce, HubSpot, or Twilio Segment.
For most customers, under a day. Segment + Attribution can be deployed in a single click using destination setup.
Limited. Attribution focuses on deterministic cost and touchpoint capture, and historical imports may require manual UTM filtering. Best results come after native ad connectors are live.
- Attribution → Segment — user traits, conversion events, cost data
- Segment → Attribution — unified profile, events, funnel steps
Yes — both CRM integrations support:
- Lifecycle stage tracking
- Deal / opportunity stage conversion
- Closed-won revenue mapping
- Bi-directional syncing with Segment / CDP tools
Not directly. You can ingest data from tools like AppsFlyer or Branch through Segment. Attribution focuses on web-first multi-touch tracking.
Each attribution record is linked to the company at the time of conversion. Movement to a new company is tracked separately and does not corrupt previous attribution records.
- It binds cost + identity deterministically across sessions
- GA is directional and often inaccurate for multi-touch paths
- Ad platforms over-attribute revenue (e.g., both Meta and Google claiming the same sale)
You can export Attribution's raw data to Snowflake, BigQuery, or Databricks. Fully structured event data with cost and timestamps is supported on the Custom plan.
Yes — a cross-domain snippet is available.
Yes — optional managed onboarding is available on Pro and Shopify plans ($2,500–$5,000). Managed onboarding is included with Custom.
- Pro & Shopify — email support
- Custom — custom support tier
