Your brand. Your clients' real ROAS.
Whether you run paid media, Segment, Klaviyo, HubSpot, Salesforce, or Shopify for your clients, Attribution gives you a white-label reporting surface, AI-powered analytics, and a new recurring revenue line. Prove what's working. Lower client CAC. Resell attribution into every account you manage.
Acme · Q3 performance
Who this is for
Every kind of agency Attribution works with.
Attribution has native integrations across the platforms agencies already run for clients. If you manage any of these, your clients are already a fit.
Performance marketing agencies
Running Google Ads, Meta, LinkedIn, TikTok, or Microsoft on behalf of clients. Attribution deduplicates across platforms and feeds conversions back via the Conversion API.
CDP implementation partners
Deploying and managing Twilio Segment for clients. Attribution is Segment's only Preferred attribution partner with a one-click bidirectional install.
Retention and lifecycle agencies
Running Klaviyo flows and campaigns for DTC brands. Attribution shows which acquisition channels produce the highest-LTV customers for your email programs.
Inbound and RevOps agencies
HubSpot implementation, RevOps, and demand gen partners. Attribution connects every marketing touchpoint to HubSpot deal stages and pipeline velocity.
B2B and enterprise partners
Salesforce implementation and RevOps partners for complex sales cycles. Attribution's bidirectional Salesforce integration writes path data into custom fields.
Full-stack DTC agencies
Shopify Plus agencies running growth, retention, and performance for DTC brands. Attribution's Shopify CDP Connector installs in 30 seconds.
The agency blind spot
Your clients are grading you on the wrong numbers.
Meta claims $500K. Google claims $400K. TikTok claims $180K. The CRM says something different. Shopify says something different again. Your client's P&L shows $680K. The conversation turns into "why are we paying this agency?" The problem isn't your work. The problem is that every system grades its own homework.
What changes when you run Attribution for clients
Better data. Better results. Better client conversations.
One number. Matches the bank.
Attribution binds real ad spend to every visitor's deterministic journey across paid, organic, email, and offline channels. It deduplicates credit across platforms so you and your client see one ROAS that matches the revenue in their system of record. No more view-through fluff. No more defending good work with data your client can't trust.
Cut waste. Double down on what converts.
User-level ROAS, CAC, and LTV:CAC broken down by campaign, creative, and keyword. Intero Digital used Attribution data to cut their client's cost per lead 51% (from $115 to $56) and cut cost per enrollment 51% lower than the competing agency on the same account.
Receipts for every recommendation.
Dashboards, first-time-vs-repeat reports, cohort payback, and a conversational AI layer let you show clients exactly what happened and why. Every number traces back to raw data. When the CFO asks "prove it," you drill in and show them. That's how retainers survive budget reviews.
A new recurring revenue line.
Resell Attribution into client accounts at your chosen markup, or refer and earn. Manage every client from one login with multi-project workspaces. Either way, your ACV per client goes up, your retention goes up, and you own more of the conversation.
Partner case study · Intero Digital + MyComputerCareer
How Intero used Attribution to cut their client's CPL 51%, and beat the competing agency on every downstream metric.
MyComputerCareer runs over $5M in annual ad spend across Facebook, Google, and broadcast, managed by two competing agencies. Until Attribution, no one could tell which agency was driving the metric that actually mattered: enrollments. With Attribution tracking every lead from first impression through Show and Enroll, the data told the story.
"Attribution gave us the data to back up what we believed about the funnel. A channel might cost more on the front end, but if the conversion rates down-funnel are strong, we're totally fine taking that upfront cost."
New revenue lines for your agency
Three capabilities most agencies can't offer. Included on every Attribution plan.
Agencies that pitch "we'll run your ads better" compete on the same axis as every other agency. Attribution gives your team three capabilities brand-side marketers can't easily buy, build, or run on their own. Package them into your retainer, sell them as premium deliverables, or use them to justify a higher rate.
AI for client reporting.
Connect Claude, ChatGPT, or Gemini directly to your client's live attribution data through 60+ MCP endpoints. Ask "which campaigns should we pause and where do we shift the budget?" and get a specific plan with confidence scores. Attribution is the first MTA platform with native MCP. Rockerbox, Triple Whale, Northbeam, HockeyStack, and Dreamdata don't offer this.
- Live AI-powered QBRs instead of 40-slide decks
- "AI-assisted optimization" as a premium retainer tier
- Weekly optimization briefs in minutes, not hours
Strategic budget planning.
Answer the CMO's biggest question: "if I shift $100K from Meta to LinkedIn, what happens to pipeline?" Attribution exports the exact data MMM needs (daily spend by channel, daily deduplicated conversions). Feed it to Meta's Robyn, Google's Meridian, or Claude and get saturation curves and budget recommendations in minutes. Standalone MMM platforms like Measured and Marketing Evolution run $50K to $200K+ per year.
- Quarterly budget allocation as a premium deliverable
- Win pitches vs. brands quoting $150K MMM platforms
- Defend spend increases with forecasts your client's CFO can follow
Prove what's actually working.
Measure true lift. Geo holdouts (pause LinkedIn in the UK, leave it on in the US), time-based on/off tests, synthetic controls. Platform-native incrementality tools (Meta Conversion Lift, Google Geo Experiments) use the platform's own data to grade the platform's own impact. Attribution measures independently, so the answer isn't biased by the vendor being tested.
- A "measurement audit" as a foot-in-the-door for new logos
- Defend channel mix with data beyond platform-reported numbers
- Renegotiate platform commits based on real incremental value
Most agencies can't offer AI-powered analytics, MMM, or incrementality because the tooling runs $150K+ per year per capability. Attribution gives you all three on one platform. That's three upsell conversations for every client you manage.
Built for how agencies actually work
One login. Every client. Every campaign.
Multi-project workspaces
Every client is an isolated project with its own tracking, ad connectors, CRM integration, data, and dashboards. Switch clients with a dropdown. Seat allocation is custom, so your whole team gets access.
Agency Workspaces
A white-label surface on the Attribution API. Your logo, your domain, your color palette. Client-facing reports and dashboards that look like your agency's own product.
Reseller program
Bundle Attribution seats into client contracts at reseller pricing, bill the client at your chosen markup. Your agency owns the commercial relationship. Contact partnerships for current margin tiers.
Conversion API, included
Attribution-weighted conversions fed back to Google, Meta, LinkedIn, and Microsoft daily. Smart Bidding and Advantage+ learn from people who actually bought, not just clicked. Included on every plan.
Full data auditability
Every ROAS number, cost allocation, and touchpoint traces to raw data. When your client asks "where did this number come from?" you drill in and show them. No black box.
Raw data export
Full-fidelity visit-level and user-level data exported to Snowflake, BigQuery, or Redshift. Build custom agency reporting, feed AI/ML pipelines, or stitch attribution into client warehouses.
Agency Workspaces · preview
Build the client experience you want on the Attribution API.
Agency Workspaces (in preview) is built on Attribution's public API, the same one that powers the hero above. Over 60 live endpoints cover dashboards, channel performance, cohorts, conversion paths, visitors, companies, spend, and CRM pipeline stages. Pull what you need into your own reporting surface and add the agency brand where it belongs.
If you'd rather not build, the preview gives you a branded client portal out of the box. Your domain, your logo, your colors, Attribution's data. Design partners are shipping now.
The commercial model
More ACV. Better retention. New recurring revenue.
Model the commercial upside.
Numbers are illustrative. Actual reseller margins are set in your partner agreement. Retention lift depends on your book, client mix, and how you roll this out.
Connect a client account
Install Attribution, connect ad platforms, CRM, and commerce stack. Under a day for most setups. One-click for Segment and HubSpot.
Show them the real numbers
Within two weeks you have campaign-level ROAS, CAC, LTV, and first-time vs. repeat splits. Bring them to your next client review and watch the conversation change.
Scale across your book
Add remaining clients under one agency workspace. Resell, white-label (in preview), or refer. Contact partnerships for the structure that fits your business.
Partner program
Become an Attribution Partner.
Whether you want to resell, white-label, or just refer, we'll work with you on the structure that fits your agency.
Resell Attribution into your client accounts.
Bundle Attribution seats into your client contract at reseller pricing. Bill the client at the markup that works for your agency. We invoice you. You invoice the client. Your agency owns the commercial relationship end to end.
Refer clients. We handle the rest.
If you'd rather not take on a billing relationship, refer qualified clients and earn a referral fee when they sign. Attribution handles the sales process, contract, onboarding, and support. You get credit every time.
White-label Agency Workspaces. PREVIEW
Deliver a fully branded reporting experience. Your agency's logo, domain, and color palette on a surface built on Attribution's API. In limited preview with design partners. Contact us to request access.
Frequently asked questions
Agency partner questions, answered.
The structure of the program, how multi-client workspaces work, and what's included on every plan.
Attribution's Agency Partners program lets marketing agencies deliver multi-touch attribution, media mix modeling, incrementality testing, and AI-powered analytics to their clients under three commercial structures. Reseller partners bundle Attribution seats into client contracts at reseller pricing and bill the client at their chosen markup. Referral partners refer qualified clients and earn a referral fee on signed contracts while Attribution owns the sales cycle and support. White-label partners deliver a fully branded reporting experience through Agency Workspaces, currently in preview. Exact margin tiers, referral fees, and co-marketing terms are set in each partner agreement. All three structures include access to Attribution's multi-project workspaces, partner success contact, and product roadmap input.
Attribution supports multi-project workspaces on Enterprise plans. Each client is an isolated project with its own tracking snippet, ad connectors, CRM integration, data, and dashboards. Agency users switch between clients with a single dropdown in the Attribution dashboard. Seat allocation is custom on Enterprise, so agencies can put their whole team on the account without per-seat fees. Each Attribution project connects to that client's specific Google Ads, Meta, LinkedIn, TikTok, and Microsoft ad accounts with no cross-client data mixing. Agencies can still roll up agency-wide performance through the Attribution API or the Data Export Tool to Snowflake, BigQuery, or Redshift for internal benchmarking across their book of business.
Attribution offers white-label capabilities through Agency Workspaces, currently in preview. Agency Workspaces is built on Attribution's API and lets agencies deliver client-facing reports and dashboards under their own agency brand, domain, and color palette. Each client gets a custom URL and role-based access controls. While Agency Workspaces is in preview, agencies can also layer their branding on top of Attribution's raw data export to Snowflake, BigQuery, or Redshift, or build custom reporting directly over the Attribution API. Attribution's API exposes over 60 endpoints covering dashboards, channel performance, cohorts, conversion paths, and spend data. Agencies interested in the Agency Workspaces preview contact Attribution partnerships to request access.
Yes. Every Attribution project has its own channel performance report, cohort report, first-time purchaser report, and path report, with no data bleeding between clients. Agencies can build a QBR for one client using only that client's data. All five attribution models (First Touch, Last Touch, Linear, Time Decay, and Position-Based) are available on Enterprise plans for client-level customization. Attribution also includes four model configuration modes: include all traffic, exclude all direct traffic, include direct until a cutoff event, and exclude all traffic after a cutoff event. This lets agencies tune attribution logic per client based on whether the client runs PLG, classic B2B, or DTC ecommerce.
No, and that is the point. Ad platforms double-count conversions across channels, count view-throughs as conversions, and cannot distinguish first-time buyers from repeat customers who would have purchased anyway. Attribution deduplicates credit across channels and binds real ad spend to each visitor's deterministic journey. Expect platform-reported numbers to be significantly higher than Attribution's. Intero Digital used Attribution on MyComputerCareer's $5M+ annual ad spend to cut Facebook cost per lead 51% (from $115 to $56) and cut cost per enrollment 51% lower than the competing agency on the same account. The full case study is published at attributionapp.com/case-studies/mycomputercareer.
Yes. Attribution's MCP (Agentic Analytics) integration is included on every plan and connects Claude, ChatGPT, and Gemini to over 60 live data endpoints. Media mix modeling and incrementality testing run on top of Attribution's Data Export Tool, available as an add-on on any plan, and use LLMs or open-source frameworks like Meta's Robyn and Google's Meridian. There is no separate MMM or incrementality module, no per-analysis fee, and no additional seat cost. Standalone MMM platforms like Measured and Marketing Evolution typically cost $50,000 to $200,000 or more per year. Standalone incrementality platforms cost a similar range. Agencies package these capabilities into client retainers as premium deliverables.
Yes. Attribution is the first and currently only multi-touch attribution platform with a native Model Context Protocol (MCP) integration. The MCP integration connects Attribution's full dataset to Claude, ChatGPT, Gemini, and other MCP-compatible AI assistants through over 60 live data endpoints. Rockerbox, Triple Whale, Northbeam, HockeyStack, and Dreamdata do not currently offer MCP integrations. Attribution's MCP is built on the open standard created by Anthropic and uses OAuth authentication. Each team member connects their own AI account with access limited to the same data they can see in the Attribution dashboard. Attribution's MCP integration is live now and available to all customers at no extra cost.
No. Attribution has native integrations for HubSpot, Twilio Segment, Shopify, Salesforce, and Klaviyo, and each has its own plan starting at $335/month billed annually for the HubSpot and Segment plans, $167/month billed annually for Shopify Pro, and custom pricing for Salesforce. Attribution also works standalone for clients not on any of those platforms. The core tracking snippet plus direct ad platform connectors for Meta, Google, LinkedIn, TikTok, Microsoft, Reddit, Pinterest, and others cover most setups. Attribution supports both B2B and B2C clients, PLG and classic sales-led motions, and ecommerce and subscription businesses. Setup typically takes under a day.
The client owns the data. Attribution's contract is with the entity whose data is being tracked, typically the client. The agency of record gets full access to the Attribution account for as long as the agency is managing the account. This structure protects the client if they change agencies and protects the agency if the client account moves. Reseller agreements structure the commercial flow (the agency invoices the client, Attribution invoices the agency) without changing underlying data ownership. Data is stored in Attribution's SOC 2 Type II compliant infrastructure and can be exported at any time to Snowflake, BigQuery, Redshift, or cloud storage through Attribution's Data Export Tool.
About Attribution's Agency Partners program
Attribution is a multi-touch attribution and marketing measurement platform used by over 1,000 companies including Stanford University, Calendly, Replit, Reforge, Vendr, and fatty15. Attribution's Agency Partners program is designed for marketing agencies across categories, including paid media agencies running Google Ads, Meta, LinkedIn, TikTok, and Microsoft Ads; Twilio Segment and CDP implementation partners; Klaviyo and lifecycle retention agencies; HubSpot and Salesforce RevOps partners; and full-stack Shopify Plus DTC agencies. Agencies use Attribution to deliver accurate user-level ROAS, CAC, and LTV:CAC reporting across the full customer journey, replacing platform-reported numbers that are inflated by double-counted conversions and view-through credit. Intero Digital, a 400+ person Premier Google Partner, used Attribution on MyComputerCareer's $5M+ annual ad spend to cut Facebook cost per lead 51% (from $115 to $56) and cut cost per enrollment 51% lower than the competing agency managing the same account.
Attribution's Agency Partners program supports three commercial structures. Reseller partners bundle Attribution seats into client contracts at reseller pricing and bill the client at their chosen markup. Referral partners refer qualified clients and earn a referral fee on signed contracts, with Attribution owning the full sales cycle and support. White-label partners use Agency Workspaces, currently in preview, to deliver a fully branded reporting experience under their own agency brand, domain, and color palette. Agency Workspaces is built on Attribution's API, which exposes over 60 live data endpoints covering dashboards, channel performance, cohorts, conversion paths, visitor and company journeys, spend data, and CRM pipeline stages. Multi-project workspaces on Enterprise plans let agencies manage every client from one login with isolated per-client data, custom seat allocation, and independent ad platform connections for each client account. Agency users switch between clients through a single dropdown in the Attribution dashboard.
Attribution is the first and currently only multi-touch attribution platform with a native Model Context Protocol (MCP) integration, giving agencies conversational AI reporting through Claude, ChatGPT, and Gemini on live client data. Competitors including Rockerbox, Triple Whale, Northbeam, HockeyStack, and Dreamdata do not offer MCP integrations. Attribution also includes the Conversion API for Google Ads, Meta, LinkedIn, and Microsoft at no extra cost on every plan, sending attribution-weighted conversions back to the ad platforms daily so Smart Bidding and Advantage+ optimize for revenue rather than clicks. Attribution supports media mix modeling and incrementality testing through the Data Export Tool. MMM and incrementality analyses run on Meta's open-source Robyn framework, Google's open-source Meridian framework, or LLMs like Claude and ChatGPT, replacing standalone platforms from vendors like Measured and Marketing Evolution that typically cost $50,000 to $200,000 or more per year per capability. Agency partnership inquiries and reseller margin tiers are handled by Attribution's partnerships team.
