Segment
Attribution’s Segment plan
Turn Segment into a single source of truth for your most impactful marketing metrics, like CAC, CAC payback, and LTV:CAC.
Dont use Segment?
Hubspot
Shopify
SalesforceTrusted by data-driven teams to track the impact of every touchpoint
Unlock Segment’s full potential — with accurate multi-touch attribution
Eliminate silos across your stack for cohesive, auditable growth
Push valuable marketing insights to and from your source of truth with Attribution’s two-way Segment integration — including CRM stage, contact info, lead changes, and user LTV.
Know what drives leads through your funnel — your CRM + Segment
Layer insights from your CRM (whether you use HubSpot, Salesforce, or Pipedrive) on top of your Segment data to fully understand each step in a customer’s journey.
Calculate the true ROI of marketing spend — paid or organic
Go beyond just tracking conversions and accurately measure each touchpoint’s full financial impact — at the channel, campaign, or user level — across your entire funnel.
Optimize marketing for profitability — nail down your “true” CAC
Pinpoint which marketing initiatives perform best by tying every ad dollar to tangible outcomes. Then, optimize what works and scale that winning strategy.
Huge Results
Everything you need to build modern UI and great products.
$4M-$150M
ARR growth in 3 years
20 hours
saved for customers monthly in manual reporting work
8.6x
increase in ROAS
Pricing
Attribution + Segment pricing
Need an enterprise-grade attribution solution? Let’s talk.
- Monthly
- Yearly
Starter
$120per month
Save 20% when you pay annually
Features
- 10 Seats
- 10,000 MTUs
- 3M events per year
- First touch, last touch, linear, position-based, and time decay attribution models
- Ad connectors with all major paid marketing channels
- Email support
Pro
$199per month
Save 20% when you pay annually
Everything in Basic plus:
- 15,000 additional MTUs
- 4.5M more events per year
Starter
$96per month
Features
- 10 Seats
- 10,000 MTUs
- 3M events per year
- First touch, last touch, linear, position-based, and time decay attribution models
- Ad connectors with all major paid marketing channels
- Email support
Pro
$159per month
Everything in Basic plus:
- 15,000 additional MTUs
- 4.5M more events per year
See full breakdownStarter
Save 16% when you pay annually
Pro
Popular
Save 16% when you pay annually
| Features | ||
|---|---|---|
API Key  | 1 | 1 |
| Seats | 10 | 10 |
| Monthly tracked users | Up to 10,000 | Up to 25,000 |
| Events per year | Up to 3M | Up to 7.5M |
| Account-based attribution | Enterprise only | Enterprise only |
| Attribution Models | ||
|---|---|---|
| First touch | Yes | Yes |
| Last touch | Yes | Yes |
| Linear | Yes | Yes |
| Position-based | Yes | Yes |
| Time decay | Yes | Yes |
| Ad Channels | ||
|---|---|---|
| Meta | Yes | Yes |
| Google Ads | Yes | Yes |
| Microsoft Ads | Yes | Yes |
| LinkedIn Ads | Yes | Yes |
| Tiktok Ads | Yes | Yes |
| X Ads | Yes | Yes |
| Yes | Yes | |
| Quora | Yes | Yes |
| Yes | Yes | |
| Klaviyo | Yes | Yes |
| AdRoll | Yes | Yes |
| Friendbuy | Yes | Yes |
| Impact | Yes | Yes |
| Outbrain | Yes | Yes |
| StackAdapt | Yes | Yes |
| Superafiliate | Yes | Yes |
| Ad Channels | ||
|---|---|---|
| Setup & onboarding (optional) | $2,500 | $5,000 |
| Data connector fee | Enterprise only | Enterprise only |
| Overages | ||
|---|---|---|
| MTU | $10 per 1,000 | $10 per 1,000 |
| Event | $1 per 1,000 | $1 per 1,000 |
Frequently asked questions
Everything you need to know about the product and billing.
Segment’s Attribution plan is great for anyone who uses Segment as their CDP, spends over $1,000 per month on paid ads, and markets on multiple ad channels.
If this isn’t you, explore all available Attribution plans.
Attribution’s Segment pricing starts at $120 per month but ultimately depends on how many monthly tracked users (MTUs) or events you need.
To connect Attribution and Segment, simply log into the Segment web app, click “Catalog,” and search for “Attribution.” Then, enter your Attribution Project ID (found in your Attribution settings).
Not necessarily — Attribution needs a Segment user ID, email, or global unique ID (GUID) to verify the connection.
Attribution uses Segment’s Track, Identify, and Page call records.
Yes — you have complete control over which data syncs with Attribution. Within the Segments web app, simply choose which sources you want to connect and filter out the rest.
Yes – Attribution offers no-code attribution model customizations, including:
- Unify identities in real time (IDR)
- Setting up a 365-day lookback window
- Disregarding existing customers
- Only attributing first purchases
- And more