Twilio Segment
Attribution’s Twilio Segment plan
Turn Twilio Segment into a single source of truth for your most impactful marketing metrics, like CAC, CAC payback, and LTV:CAC.
Trusted by data-driven teams to track the impact of every touchpoint
Unlock Segment’s full potential — with accurate multi-touch attribution
Eliminate silos across your stack for cohesive, auditable growth
Push valuable marketing insights to and from your source of truth with Attribution’s two-way Segment integration — including CRM stage, contact info, lead changes, and user LTV.
Know what drives leads through your funnel — your CRM + Segment
Layer insights from your CRM (whether you use HubSpot, Salesforce, or Pipedrive) on top of your Segment data to fully understand each step in a customer’s journey.
Calculate the true ROI of marketing spend — paid or organic
Go beyond just tracking conversions and accurately measure each touchpoint’s full financial impact — at the channel, campaign, or user level — across your entire funnel.
Optimize marketing for profitability — nail down your “true” CAC
Pinpoint which marketing initiatives perform best by tying every ad dollar to tangible outcomes. Then, optimize what works and scale that winning strategy.
Huge Results
Everything you need for scalable, auditable attribution.
$4M-$150M
ARR growth in 3 years
20 hours
saved for customers monthly in manual reporting work
8.6x
increase in ROAS
Frequently asked questions
Everything you need to know about the product and billing.
Segment’s Attribution plan is great for anyone who uses Segment as their CDP, spends over $1,000 per month on paid ads, and markets on multiple ad channels.
If this isn’t you, explore all available Attribution plans.
Attribution’s Segment pricing starts at $120 per month but ultimately depends on how many monthly tracked users (MTUs) or events you need.
To connect Attribution and Segment, simply log into the Segment web app, click “Catalog,” and search for “Attribution.” Then, enter your Attribution Project ID (found in your Attribution settings).
Not necessarily — Attribution needs a Segment user ID, email, or global unique ID (GUID) to verify the connection.
Attribution uses Segment’s Track, Identify, and Page call records.
Yes — you have complete control over which data syncs with Attribution. Within the Segments web app, simply choose which sources you want to connect and filter out the rest.
Yes – Attribution offers no-code attribution model customizations, including:
- Unify identities in real time (IDR)
- Setting up a 365-day lookback window
- Disregarding existing customers
- Only attributing first purchases
- And more