Twilio
Attribution’s Twilio Segment plan
Turn Segment into a single source of truth for your most impactful marketing metrics, like CAC, CAC payback, and LTV:CAC.
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Trusted by data-driven teams to track the impact of every touchpoint
Unlock Segment’s full potential — with accurate multi-touch attribution
Eliminate silos across your stack for cohesive, auditable growth
Push valuable marketing insights to and from your source of truth with Attribution’s two-way Segment integration — including CRM stage, contact info, lead changes, and user LTV.
Know what drives leads through your funnel — your CRM + Segment
Layer insights from your CRM (whether you use HubSpot, Salesforce, or Pipedrive) on top of your Segment data to fully understand each step in a customer’s journey.
Calculate the true ROI of marketing spend — paid or organic
Go beyond just tracking conversions and accurately measure each touchpoint’s full financial impact — at the channel, campaign, or user level — across your entire funnel.
Optimize marketing for profitability — nail down your “true” CAC
Pinpoint which marketing initiatives perform best by tying every ad dollar to tangible outcomes. Then, optimize what works and scale that winning strategy.
Huge Results
Everything you need for scalable, auditable attribution.
3x
improvement of LTV:CAC
in one year
20 hours
saved for customers monthly in manual reporting work
8.6x
increase in ROAS
Pricing
Attribution + Twilio Segment pricing
Need an enterprise-grade attribution solution? Let’s talk.
- Monthly
- Yearly
Starter
$49per month
Save 16% with annual billing
Ideal for early-stage teams using Segment to track CAC, Payback and LTV:CAC..
Features
- Attribution Models: First Touch, Last Touch, Linear
- Ad Connectors: Google & Meta Ad Connectors
- MTUs (Monthly Tracked Users): Up to 1K MTUs
- Seats: 1 Seat
- Support and Onboarding: Email and Self-Service
- Core Features: ROAS by Advertisement, CAC by Customer
Pro
Popular
$399per month
Save 16% when you pay annually
Built for growing companies on Segment expanding data and pipelines, and spend.
Everything in Starter plus:
- Ad Connectors: All Digital Ad Connectors
- MTUs: 1K – 5K MTUs
- Seats: 3 Seats
- Onboarding: Optional Managed Onboarding
- Core Features:
- ROAS by Advertisement
- CAC by Customer
- Segment Profile Sync
- Segment Event Uploader
Starter
$41per month
Ideal for early-stage teams using Segment to track CAC, Payback and LTV:CAC..
Features
- Attribution Models: First Touch, Last Touch, Linear
- Ad Connectors: Google & Meta Ad Connectors
- MTUs (Monthly Tracked Users): Up to 1K MTUs
- Seats: 1 Seat
- Support and Onboarding: Email and Self-Service
- Core Features: ROAS by Advertisement, CAC by Customer
Pro
Popular
$335per month
Built for growing companies on Segment expanding data and pipelines, and spend.
Everything in Starter plus:
- Ad Connectors: All Digital Ad Connectors
- MTUs: 1K – 5K MTUs
- Seats: 3 Seats
- Onboarding: Optional Managed Onboarding
- Core Features:
- ROAS by Advertisement
- CAC by Customer
- Segment Profile Sync
- Segment Event Uploader
See full breakdownWith Twilio Segment + Attribution you can:
Unify Spend and Identity Into a Single Source of Truth
Segment collects every event, touchpoint, and user ID. Attribution overlays channel costs, CRM outcomes, and revenue to deliver a complete view of performance at the user and account level.
Measure CAC, Payback, and LTV:CAC in Real Time
Attribution applies multi-touch attribution models to Segment’s event stream, enabling teams to track acquisition efficiency and profitability across all marketing activities, without relying on siloed platforms.
Activate Profitable Campaigns and Suppress Waste
Attribution enriches Segment profiles with traits like CAC, ROAS, CRM stage, and LTV. These traits feed directly into campaign tools, enabling more precise targeting and real-time optimization of media spend.
Smarter Retargeting with ROAS-Aware Suppression
E-commerce and B2C Subscription: Attribution identifies users who have already converted or failed to return value and flags them in Segment audiences.
Lifecycle Messaging Based on Payback Cohorts
Product-Led SaaS / Freemium Models: CAC and payback time from Attribution are used to segment users in tools like Braze and Amplitude.
Attribution Data Directly in Your Warehouse
Enterprise SLG / Sales-Assisted SaaS :Attribution sends modeled CAC, LTV, and ROAS directly into Snowflake, BigQuery, or Redshift via Segment.
Major brands trust Segment + Attribution
Some notable companies that leverage both Segment and Attribution include:
See the product in action
Frequently asked questions
Everything you need to know about the product and billing.
Segment’s Attribution plan is great for anyone who uses Segment as their CDP, spends over $1,000 per month on paid ads, and markets on multiple ad channels.
If this isn’t you, explore all available Attribution plans.
Attribution’s Segment pricing starts at $49 per month but ultimately depends on how many monthly tracked users (MTUs) or events you need.
To connect Attribution and Segment, simply log into the Segment web app, click “Catalog,” and search for “Attribution.” Then, enter your Attribution Project ID (found in your Attribution settings).
Not necessarily — Attribution needs a Segment user ID, email, or global unique ID (GUID) to verify the connection.
Attribution uses Segment’s Track, Identify, and Page call records.
Yes — you have complete control over which data syncs with Attribution. Within the Segments web app, simply choose which sources you want to connect and filter out the rest.
Yes – Attribution offers no-code attribution model customizations, including:
- Unify identities in real time (IDR)
- Setting up a 365-day lookback window
- Disregarding existing customers
- Only attributing first purchases
- And more