Our Blog
Get actionable insights on attribution.
We go deep into tactical, relevant and modern topics on attribution (changes quite often). Don’t believe us? Take a look for yourself.
Recent Blog Posts
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The Complete Guide to HubSpot Multi-Touch Attribution: Turning Your CRM into an ROI Engine
HubSpot is the system of record for many B2B marketing, sales, and…
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The Complete Guide to Building a Custom Attribution Dashboard
Learn how to build a custom marketing attribution dashboard that reveals true…
All blog posts
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The Definitive Guide to Measuring and Optimizing Google Ads ROAS and ROI
Learn how to accurately measure and improve Google Ads ROAS and ROI—plus…
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Facebook Ads ROI: How to Measure, Analyze, and Optimize Your Campaigns
A detailed walkthrough of how to accurately assess the ROI of your…
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Best E-Commerce Analytics Tools For Your Store: A Complete Guide
A complete guide to the best E-Commerce analytics tools you should consider…
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GA4 Alternatives: 6 Powerful Solutions For Deeper Attribution Insights
Discover 6 powerful GA4 alternatives for better marketing attribution and analytics. Compare…
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How to Set Up Google Analytics Conversion Tracking in GA4
Learn how to set up GA4 conversion tracking, avoid common pitfalls, and…
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GCLID: The Definitive Guide for Advanced Tracking and Multi-Touch Attribution
Learn how GCLID works, how to set it up correctly, and how…
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5 Best Shopify Analytics Tools of 2025
Build the perfect Shopify analytics stack to measure the impact of marketing…
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How to Set Up and Audit Google Analytics on Shopify
A comprehensive guide on setting up and troubleshooting Google Analytics on Shopify…
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6 Conversion Tracking Software Solutions to Improve Your ROI in 2025
We review the top tools for learning exactly where your conversions and…