Attribution Named High Performer by G2 Crowd Grid® for Attribution Software

By Ryan Koonce

At Attribution, we are determined to empower marketers with the insight they need to convert more buyers and maximize ROI. That’s why I’m excited to announce that we have been recognized as a High Performer in the Attribution Software category by G2 Crowd for Winter 2019. Just as we want to help our customers grow better, we want to grow better ourselves, so we always welcome honest feedback from our community.


In its announcement, G2 Crowd explains, “Rankings on G2 Crowd reports are based on data provided to us by real users. We are excited to share the achievements of the products ranked on our site because they represent the voice of the user and offer terrific insights to potential buyers around the world.” To ensure fair evaluation, G2 Crowd maintains rigorous criteria for recognizing vendors with a high customer satisfaction score.

For this distinction, a vendor must have a minimum of 10 published reviews and achieve top peer ratings in customer support, product setup and use, Net Promoter Score (NPS), and other key criteria.

Here’s what some of our customers had to say:

  • “Love that Attribution only does one thing and does it so well. No gimmick. No non-sense. Clear and simple solution to track our attribution metrics” – Head of Product, Vice President
  • “Attribution was easy to set up and use. Love their integrations to LinkedIn, Facebook, Google, and other…we now have one unbiased source to track and compare conversion performance of our ad channels. No more frustration with the conversion “math” from the different ad platforms! Also their customer support is awesome” – CEO and Co-Founder
  • “Once you get going with ads and have the platform set up, it works great. You’re able to see a complete history of CPL and can attribute every last dollar to each campaign you’re running” – Growth Marketing Lead

Recognition from real users is the best testimony that our product innovation and customer focus are solving real problems for marketers. In addition to being named a High Performer, Attribution earned the following honors:

  • easiest-setup-medal
  • easiest-to-do-business-with-medal

The only reason we exist as a company is to empower every marketer with the data to optimize their marketing to revenue. This central tenet is our inspiration to challenge conventional marketing attribution norms and build a different multi-touch attribution platform that features a patent-pending attribution engine, cohort-based analytics, proven usability, and integration with an extensive and growing list of ad platforms including LinkedIn, Google, Quora, and Facebooks, as well as all major conversion platforms such as Salesforce, HubSpot, Segment, and Shopify.

Everyone at Attribution is deeply proud to be honored as a G2 Crowd High Performer in their Grid Report for Attribution, Winter 2019. The report showed that:

  • 87% of users would recommend Attribution
  • 92% gave Attribution 4 or 5-star ratings
  • 86% say that Attribution meets their business’ requirements

To learn more about these distinctions, see how Attribution stacks up against other multi-touch attribution vendors like Bizible or Visual IQ, or to read the reviews written about our product by the marketers who use them, please download a complimentary copy of the full Grid® Report for Attribution Software | Winter 2019.

To all our customers who submitted reviews, thank you! We will continue our mission to empower every marketer with the data to deliver amazing performance!