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Get actionable insights on attribution.
We go deep into tactical, relevant and modern topics on attribution (changes quite often). Don’t believe us? Take a look for yourself.
Recent Blog Posts
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The Role of Position-Based Attribution in Shaping Conversions
Position-based attribution is one of the most sophisticated out-of-the-box models provided by…
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Linear Attribution: The Safest Model or the Most Misleading One?
Linear attribution treats all marketing touches equally, but the reality is: all…
All blog posts
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How Marketing Mix Modeling Transforms Gut Instinct into Data-Driven Strategy
Is Marketing Mix Modeling suitable for the modern digital marketing environment, or…
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Why understanding the buyer’s journey is so important
Your marketing efforts may be measured on a specific set of outcomes,…
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Top 10 trends that marketers need to pay attention to in 2022
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Top 5 Marketing Attribution Trends for 2019
Investor demands, customer expectations and competitive intensity will drive adoption of marketing…
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3 Remarketing Mistakes Everyone Makes
Remarketing is everywhere now. It’s so common that my grandmother complains about…
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CAC Benchmarks: How Much Should I Spend to Acquire a Customer in 2025?
SaaS companies typically spend money upfront to acquire customers, then have to…