Our Blog
Get actionable insights on attribution.
We go deep into tactical, relevant and modern topics on attribution (changes quite often). Don’t believe us? Take a look for yourself.
Recent Blog Posts
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6 Best Practices for Account Based Attribution
Learn how to build a reliable account-based attribution strategy that reflects real…
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Probabilistic vs. Deterministic Attribution: A Comprehensive Guide
Learn how deterministic vs. probabilistic attribution affects marketing accuracy, spend, and ROI.
All blog posts
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6 Best Practices for Account Based Attribution
Learn how to build a reliable account-based attribution strategy that reflects real…
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What is Multi-Touch Attribution? + How to Choose the Right Model
Learn what multi-touch attribution modeling is, different types of models, and what…
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Offline Conversions: A Guide for Holistic Campaign Measurement
Learn how to track offline conversions in Google Ads and beyond. Bridge…
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Mastering PPC Reporting: Metrics, Tools, and Strategies for Marketers
Master PPC reporting with essential metrics, tools, and strategies for tracking performance…
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Conversion APIs: A Guide to Server-Side and Post-Cookie Tracking
Discover how to set up Conversion APIs, improve data accuracy, ensure privacy…
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Strategies for Successful Cookieless Attribution
Transition to cookieless attribution step-by-step. Improve ad tracking accuracy, stay privacy-compliant, and…
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How Effective E-Commerce Attribution Turns Clicks to Conversions
Learn the tools, methods, and important considerations for nailing E-Commerce attribution.
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Social Media Attribution 101: How to Track and Measure Success
Learn exactly how your social media touches are contributing to revenue and…
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Lead Attribution: The Complete Guide to Tracking and Optimizing Lead Generation
A step-by-step guide on how to customize lead attribution to meet the…