Attribution Methods

Learn how closed loop attribution connects marketing to revenue—and how Attribution’s platform makes it easy to track,…

Learn mobile attribution essentials to maximize your app ROI, such as tracking methods, challenges and solutions, and…

Learn how to build a reliable account-based attribution strategy that reflects real B2B buying behavior and proves…

Learn what multi-touch attribution modeling is, different types of models, and what you need to know before…

Learn how to track offline conversions in Google Ads and beyond. Bridge online and offline data, automate uploads, and…

Master PPC reporting with essential metrics, tools, and strategies for tracking performance across channels and…

Discover how to set up Conversion APIs, improve data accuracy, ensure privacy compliance, and optimize attribution…

Transition to cookieless attribution step-by-step. Improve ad tracking accuracy, stay privacy-compliant, and boost…

Learn the tools, methods, and important considerations for nailing E-Commerce attribution.

Learn exactly how your social media touches are contributing to revenue and conversion.

A step-by-step guide on how to customize lead attribution to meet the specific needs of your business.

How to customize the decay-curve to match your sales cycle and get insight into which marketing efforts are truly…

True data-driven attribution requires visibility outside the Google ecosystem. We show you how to achieve that.

Position-based attribution is one of the most sophisticated out-of-the-box models provided by attribution platforms.…

Linear attribution treats all marketing touches equally, but the reality is: all touches aren’t created equal.

A custom attribution model might be the answer to your problems — but only if it’s set up correctly. We’ll show you how…

Users are finding and interacting with content in different ways than ever before. If your attribution methods don’t…

First-touch is often the default for marketers, but it might lead you to miss what really drives revenue.

Relying on last-touch attribution to understand which marketing campaigns drive revenue? You might want to rethink that.

True full-funnel attribution is the solution to so many problems in marketing. We’ll show you how to do it right.

Most companies use attribution models that don’t properly take spend into account and leave them with a skewed view of…

Learn the different attribution models and find out which is the best one for your business.

E-commerce, driven by multiple new channels, is a booming business. “The NRF expects that online retail will grow…