Our Blog
Get actionable insights on attribution.
We go deep into tactical, relevant and modern topics on attribution (changes quite often). Don’t believe us? Take a look for yourself.
Recent Blog Posts
-
The Role of Position-Based Attribution in Shaping Conversions
Position-based attribution is one of the most sophisticated out-of-the-box models provided by…
-
Linear Attribution: The Safest Model or the Most Misleading One?
Linear attribution treats all marketing touches equally, but the reality is: all…
All blog posts
-
What is Revenue Attribution? + How to Do it Right
We walk through the common pitfalls that companies fall into when they…
-
I Have My Multi-Touch Attribution Reports, What Do I Do Next?
What would you do differently if you only had the right information…
-
6 Best Practices for Successful B2B Marketing Attribution
B2B attribution is tricky due to longer and more complex sales cycles.…
-
Attribution Modeling Explained
These days, customers find your product through a variety of marketing channels…
-
Cross Device Attribution
More than ever, people are visiting your product from phones, tables, laptops…
-
8 UTM Tagging Best Practices
In my last post, I mentioned that you should UTM tag everything.…