By Ryan Koonce
I am thrilled to announce our partnership with Quora, the popular Q&A platform that connects people seeking knowledge with those who have it. Quora Ads is now integrated to Attribution’s platform, meaning that marketers and advertisers on Quora can easily link their account to view their true return on ad spend (ROAS) alongside their other paid networks such as Google, LinkedIn, and Facebook.
With a reach of over 300 million monthly visitors, Quora Ads provide marketers with a native, high-performance channel to connect and engage with their audiences. Advertisers can automatically serve ads in a way that is consistent and additive to Quora’s user experience and deliver a strong ROAS. By integrating Attribution to your Quora Ads account, you’ll receive actionable insights that enable you to optimize your budget to drive more conversions and generate the best revenue outcomes. Attribution automatically captures ad and conversion data and connects it to every marketing touch across the full buyer’s journey.
Commenting on our new partnership, Quora’s GM & Head of Partnerships, Brendan L. Weitz, added, “We are excited to launch this integration to enable our customers to have greater insight into the value of marketing on Quora.”
Attribution provides marketers with single version of attribution truth in how paid channels are contributing to revenue. Using a patent pending multi-touch attribution approach and unique cohort-based ROAS method, Attribution quickly culls through how target audiences responded to various touchpoints and accurately assigns cost and revenue credit. These unique capabilities give you the true picture about what’s working, what’s not, and what is your current and forecasted return on marketing.
We’re dedicated to giving our customers a variety of options when it comes to measuring their success on Quora. Our integration with Quora will give you a way to track the holistic ROAS and optimize your campaigns. Linking Attribution to your Quora Ads account to is easy. Just go to your Attribution account, visit Settings->Integrations and “Connect Quora”, and start receiving insights alongside all of your other paid social platforms.
If you are interested in integrating your Quora campaigns into Attribution and/or would like a demo of Attribution, please reach out to us at get.attributionapp.com/request-demo. If you are new to Quora Ads, you can get started at quora.com/business.