B2B Multi-Touch Attribution Designed for B2B Marketers

Bizible Alternative Attribution Software

Users Prefer Attribution Over Bizible

Get this comparison report by leading software review site G2 Crowd, summarizing how users ranked Attribution and Bizible on:

  • Meets Requirements
  • Ease of Setup, Ease of Use, and Ease of Admin
  • Quality of Support
  • Ease of Doing Business With

Discover why Attribution is a better alternative to Bizible for your B2B multi-touch attribution strategy.

More Functionality Than Bizible

From getting started to delivering performance, Attribution simply offers more.

Criteria Attribution Bizible

Visibility to every touch across B2B buyer's journey

“Keywords to conferences to close”

Standard and custom multi-touch models

“Keywords to conferences to close”

Standard and custom multi-touch models

Integration with B2B media and CRM platforms

Pre-integrated with Linked, Adroll, Google, Outbrain, Hubspot, and all popular B2B platforms

No pre-built integrations to Linkedin, Adroll, Hubspot. Limited to display, ABM, et al vendors

Account-based attribution

Flip a switch and roll all your buyer engagements into one account or company

Requires custom programming to work in various scenarios, adding time and cost

Cohort ROI method

Patent-pending, configurable rules-based cohort attribution method for analyzing marketing ROI and LTV

Custom look-back ad ROI method ill-suited for longer B2B journeys, leading to poor ROI insight

Reporting fidelity and auditing

Built-in auditing and alerting that continuously reconciles revenue allocation and preempts duplicate and/or erroneous result

No built-in auditing and alerting to continuously reconcile revenue allocation and preempt duplicate and/or erroneous results

Set up

Intuitive workflows and pre-integrations enable fast set up and easy configuration to B2B needs with no/minimal customizations

Complex and labor-intensive to set up often requiring custom coding with some implementations taking up to a year


“Really impressive multi-attribution software. Nothing else like it exists at this price range.”

Source: Capterra

“It is an expensive tool when you need all the functionality.”

Source: G2 Crowd

Andrew A

Great Multichannel Attribution Tool

Being able to quickly and efficiently view all of our conversion event data by channel in one centralized location without the need for complex Google Analytics filters has been a game-changer. Being able to natively view spend and CPA by channel in one centralized repository has also allowed us to optimize our media dollars with a lot of agility.” Read Review

Andrew A

Acquisition Marketing: Digital ProgramsEnterprise (1001-5000 employees)

Qiana S

Attribution has truly helped us increase visibility into our marketing campaigns!

“We are able to track how much revenue our marketing campaigns are earning. With Attribution we are doing this much more accurately.” Read Review

Qiana S

Marketing Operations AnalystMid-Market (501-1000 employees)

Zeb A

The best multi touch attribution software out there!

“Super simple to setup. Integrates via segment. Super intuitive UI. Attribution has made us a more agile where we can easily drill down and find out how our marketing dollars are working and work towards improving our channel ROI. This is one of those softwares that gets opened the first thing in the morning, alongside our email.” Read Review

Zeb A

Digital Platforms DeveloperMid-Market (51-200 employees)

Get Connected

Connect to popular ad platforms and marketing technologies. Attribution offers more integrations than any other solution on the market.