Learn About Multi-Touch Attribution
Get actionable insights on attribution.
We go deep into tactical, relevant and modern topics on attribution (changes quite often). Don’t believe us? Take a look for yourself.
Recent Blog Posts
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Probabilistic vs. Deterministic Attribution: A Comprehensive Guide
Learn how deterministic vs. probabilistic attribution affects marketing accuracy, spend, and ROI.
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How to Set Up Google Analytics Conversion Tracking in GA4
Learn how to set up GA4 conversion tracking, avoid common pitfalls, and…
All blog posts
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How Effective E-Commerce Attribution Turns Clicks to Conversions
Learn the tools, methods, and important considerations for nailing E-Commerce attribution.
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How to Set Up and Audit Google Analytics on Shopify
A comprehensive guide on setting up and troubleshooting Google Analytics on Shopify…
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6 Conversion Tracking Software Solutions to Improve Your ROI in 2025
We review the top tools for learning exactly where your conversions and…
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Social Media Attribution 101: How to Track and Measure Success
Learn exactly how your social media touches are contributing to revenue and…
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What’s Incrementality in Marketing?
We walk through how to do incrementality, what it does and doesn’t…
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Lead Attribution: The Complete Guide to Tracking and Optimizing Lead Generation
A step-by-step guide on how to customize lead attribution to meet the…
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Everything You Need to Know About the Time-Decay Attribution Model
How to customize the decay-curve to match your sales cycle and get…
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How to Make Sense of Data-Driven Attribution in Google Analytics
True data-driven attribution requires visibility outside the Google ecosystem. We show you…
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The Role of Position-Based Attribution in Shaping Conversions
Position-based attribution is one of the most sophisticated out-of-the-box models provided by…