Learn About Multi-Touch Attribution
Get actionable insights on attribution.
We go deep into tactical, relevant and modern topics on attribution (changes quite often). Don’t believe us? Take a look for yourself.
Recent Blog Posts
-
How Rocket Lawyer Unlocked Full-Funnel Visibility at SIGNAL 2025: Multi-Touch Attribution (Done Right) Unlocks What’s Really Happening in Your Growth Funnel
At SIGNAL 2025, leaders from The Attribution Platform and Rocket Lawyer revealed…
-
Facebook Ads ROI: How to Measure, Analyze, and Optimize Your Campaigns
A detailed walkthrough of how to accurately assess the ROI of your…
All blog posts
-
How to Make Sense of Data-Driven Attribution in Google Analytics
True data-driven attribution requires visibility outside the Google ecosystem. We show you…
-
The Role of Position-Based Attribution in Shaping Conversions
Position-based attribution is one of the most sophisticated out-of-the-box models provided by…
-
Linear Attribution: The Safest Model or the Most Misleading One?
Linear attribution treats all marketing touches equally, but the reality is: all…
-
The Case for Custom Attribution (Because No Two Marketing Funnels Work the Same)
A custom attribution model might be the answer to your problems —…
-
How Marketing Mix Modeling Transforms Gut Instinct into Data-Driven Strategy
Is Marketing Mix Modeling suitable for the modern digital marketing environment, or…
-
5 Triple Whale Alternatives That Solve Its Biggest Problems
Can Triple Whale give you an accurate, auditable view of the full…
-
How To Stop Guessing and Start Measuring Content Attribution
Users are finding and interacting with content in different ways than ever…
-
Should Marketers Still Care About First-Touch Attribution?
First-touch is often the default for marketers, but it might lead you…
-
Why Marketers Should Rethink the Fallacy of Last-Touch Attribution
Relying on last-touch attribution to understand which marketing campaigns drive revenue? You…