Learn About Multi-Touch Attribution
Get actionable insights on attribution.
We go deep into tactical, relevant and modern topics on attribution (changes quite often). Don’t believe us? Take a look for yourself.
Recent Blog Posts
-
What is Multi-Touch Attribution? + How to Choose the Right Model
Learn what multi-touch attribution modeling is, different types of models, and what…
-
GCLID: The Definitive Guide for Advanced Tracking and Multi-Touch Attribution
Learn how GCLID works, how to set it up correctly, and how…
All blog posts
-
Linear Attribution: The Safest Model or the Most Misleading One?
Linear attribution treats all marketing touches equally, but the reality is: all…
-
The Case for Custom Attribution (Because No Two Marketing Funnels Work the Same)
A custom attribution model might be the answer to your problems —…
-
How Marketing Mix Modeling Transforms Gut Instinct into Data-Driven Strategy
Is Marketing Mix Modeling suitable for the modern digital marketing environment, or…
-
5 Triple Whale Alternatives That Solve Its Biggest Problems
Can Triple Whale give you an accurate, auditable view of the full…
-
How To Stop Guessing and Start Measuring Content Attribution
Users are finding and interacting with content in different ways than ever…
-
Should Marketers Still Care About First-Touch Attribution?
First-touch is often the default for marketers, but it might lead you…
-
Why Marketers Should Rethink the Fallacy of Last-Touch Attribution
Relying on last-touch attribution to understand which marketing campaigns drive revenue? You…
-
How Full-Funnel Attribution Connects the Dots Across Your Marketing Funnel
True full-funnel attribution is the solution to so many problems in marketing.…
-
What Is Multi-Channel Attribution (and Why It Matters for Marketers)
Most companies use attribution models that don’t properly take spend into account…