Our Blog
Get actionable insights on attribution.
We go deep into tactical, relevant and modern topics on attribution (changes quite often). Don’t believe us? Take a look for yourself.
Recent Blog Posts
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Announcing Our Twilio Segment Preferred Partnership – Game-Changer for Attribution & Twilio Segment
At SIGNAL 2025, Attribution was named one of only two Preferred Partners…
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6 Best Funnel.io Alternatives For Marketers
Looking for Funnel.io alternatives? Explore tools that solve data reliability, onboarding, and…
All blog posts
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6 Best Funnel.io Alternatives For Marketers
Looking for Funnel.io alternatives? Explore tools that solve data reliability, onboarding, and…
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How Rocket Lawyer Unlocked Full-Funnel Visibility at SIGNAL 2025: Multi-Touch Attribution (Done Right) Unlocks What’s Really Happening in Your Growth Funnel
At SIGNAL 2025, leaders from The Attribution Platform and Rocket Lawyer revealed…
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Facebook Ads ROI: How to Measure, Analyze, and Optimize Your Campaigns
A detailed walkthrough of how to accurately assess the ROI of your…
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Best E-Commerce Analytics Tools For Your Store: A Complete Guide
A complete guide to the best E-Commerce analytics tools you should consider…
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How To Audit And Optimize Your Customer Acquisition Funnel: An Advanced Guide
Learn how to audit and optimize your customer acquisition funnel with tips…
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GA4 Alternatives: 6 Powerful Solutions For Deeper Attribution Insights
Discover 6 powerful GA4 alternatives for better marketing attribution and analytics. Compare…
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Mobile Attribution: A Comprehensive Guide for Maximizing App ROI
Learn mobile attribution essentials to maximize your app ROI, such as tracking…
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6 Best Practices for Account Based Attribution
Learn how to build a reliable account-based attribution strategy that reflects real…
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Probabilistic vs. Deterministic Attribution: A Comprehensive Guide
Learn how deterministic vs. probabilistic attribution affects marketing accuracy, spend, and ROI.