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Direct traffic means that someone was familiar enough with your brand to go directly to to your site. That’s an accomplishment. The problem is, a lot of the traffic that being tracked at ‘direct’ may be referral traffic that wasn’t tracked. HTTPS The most common cause for dropped referrers is when a link goes..
More than ever, people are visiting your product from phones, tables, laptops and work computers. Cross device tracking is going from an optional nicety to a necessary call. Identifying your users on each device is the key to correlating their sessions and properly attributing referral sources. Identifying Users Identifying users with a unique user..
Most of the modern analytics packages are based on event calls. When someone signs up, you fire an event. When they buy something, you fire an event. These events make up the bulk of the data that we use to track growth, a/b test our designs, and understand our products. The problem is that..
In my last post, I mentioned that you should UTM tag everything. Easier said than done. UTM tags are rigid and there’s no canonical way to fit all your traffic sources into the Source Medium and Campaign fields. Thankfully, I’ve already made most of the mistakes, so I can help you avoid making these..