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“Which marketing channels should we put more money into? Reduce or stop spending?” If you’ve ever asked these questions (or are still asking them), multi-touch attribution is your best bet to getting the right answers; it provides you with meticulous details of how buyers are engaging with your business and which marketing touches are..
Investor demands, customer expectations and competitive intensity will drive adoption of marketing attribution technologies and new attribution models. Although classic web analytics and marketing automation tools serve up point KPIs, marketers are grappling with the lack true attribution insight to optimize their spending to revenue. According to a 2017 research study by the Marketing..
I am thrilled to announce our partnership with Quora, the popular Q&A platform that connects people seeking knowledge with those who have it. Quora Ads is now integrated to Attribution’s platform, meaning that marketers and advertisers on Quora can easily link their account to view their true return on ad spend (ROAS) alongside their..
Most people today don’t know that only three percent of GDP is online. That’s why we’re excited to join the Stripe Partner Program to increase internet commerce and help companies start, run, and scale their businesses more efficiently. By joining the program, our mutual customers will now benefit from the combination of Attribution’s multi-touch..
Remarketing is everywhere now. It’s so common that my grandmother complains about it, and people outside the marketing bubble make jokes about it. This is the slightly creepy reality of modern marketing, remarketing works so well that companies basically have to use it to stay competitive. So without further ado, here is a primer..
These days, customers find your product through a variety of marketing channels (ad platforms, partnerships, content, organic, etc.). It is important to understand how these channels work together in driving conversions. After all, the journey of the converted customer is the one we really care about, the one we want to promote and replicate...