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CMO Playbook

I Have My Multi-Touch Attribution Reports, What Do I Do Next?
I Have My Multi-Touch Attribution Reports, What Do I Do Next?

I Have My Multi-Touch Attribution Reports, What Do I Do Next?

What would you do differently if you only had the right information within instant reach? Understanding what marketing and advertising campaigns and channels are making the biggest impact is one of the major benefits of multi-touch attribution. Attribution provides you with a report that takes into account all of your marketing channels, including digital..

Introducing the Data Export Tool from Attribution

Introducing the Data Export Tool from Attribution

Attribution is proud to provide marketing insights that help our customers answer even the most complex marketing questions to boost ROI in everything we do. We are now taking this a step further to provide data collections and export functionality that provides visits, ad spend, clicks, revenue and other marketing data to data science..

Can Retailers Benefit from Using Multi-Touch Attribution?

E-commerce, driven by multiple new channels, is a booming business. “The NRF expects that online retail will grow 8-12%, up to three times higher than the growth rate of the wider industry, racking up nearly $445 billion in sales.” But today’s consumers no longer purchase in a silo; they read customer reviews on social..

What is Multi-Touch Attribution? How do I Choose the Right Model?

What is multi-touch attribution marketing? Multi-touch attribution is the practice of assigning credit to marketing touchpoints in proportion to their impact in driving a desired conversion outcome. The operative term here is “proportion.” Multi-touch attribution models collect data from all touches in the buyer’s journey and assign proportionate credit based on the attribution weightings..

New Features and Integrations for Attribution

I’m excited to announce new features that will enable marketers to integrate television advertising and machine learning in our multi-touch attribution platform and empower them with new insights into campaign performance to maximize marketing efforts. In today’s tech charged, omnichannel world, marketing attribution is rapidly transitioning from single to multi-touch models to help optimize..

It’s Official: Multi-Touch Attribution Analytics Are Now the Smartest Weapon for B2B CMOs

It’s Official: Multi-Touch Attribution Analytics Are Now the Smartest Weapon for B2B CMOs

The evidence that CMOs are on the hook for the magic growth number is overwhelming, but the days of unrestrained lead growth are fading into the annals of SaaS history. Inefficient scaling of a SaaS business is a death knell, which is why investors treasure the magic number as one of the best indicators..