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B2B Marketing “Takes a Village” Most B2B marketers would agree that acquiring new customers “takes a village” (marketing and sales) – it takes e-books, SEO, PPC ads, field events, blogs, retargeting ads, conferences, email nurtures, SDRs, case studies, free trials, 3rd party reviews, live chats, mailers, demos, webinars, and more, all working together to..
At Attribution, we are determined to empower marketers with the insight they need to convert more buyers and maximize ROI. That’s why I’m excited to announce that we have been recognized as a High Performer in the Attribution Software category by G2 Crowd for Winter 2019. Just as we want to help our customers..
“Which marketing channels should we put more money into? Reduce or stop spending?” If you’ve ever asked these questions (or are still asking them), multi-touch attribution is your best bet to getting the right answers; it provides you with meticulous details of how buyers are engaging with your business and which marketing touches are..
Investor demands, customer expectations and competitive intensity will drive adoption of marketing attribution technologies and new attribution models. Although classic web analytics and marketing automation tools serve up point KPIs, marketers are grappling with the lack true attribution insight to optimize their spending to revenue. According to a 2017 research study by the Marketing..
I am thrilled to announce our partnership with Quora, the popular Q&A platform that connects people seeking knowledge with those who have it. Quora Ads is now integrated to Attribution’s platform, meaning that marketers and advertisers on Quora can easily link their account to view their true return on ad spend (ROAS) alongside their..
Most people today don’t know that only three percent of GDP is online. That’s why we’re excited to join the Stripe Partner Program to increase internet commerce and help companies start, run, and scale their businesses more efficiently. By joining the program, our mutual customers will now benefit from the combination of Attribution’s multi-touch..
