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I’m excited to announce new features that will enable marketers to integrate television advertising and machine learning in our multi-touch attribution platform and empower them with new insights into campaign performance to maximize marketing efforts. In today’s tech charged, omnichannel world, marketing attribution is rapidly transitioning from single to multi-touch models to help optimize..
The evidence that CMOs are on the hook for the magic growth number is overwhelming, but the days of unrestrained lead growth are fading into the annals of SaaS history. Inefficient scaling of a SaaS business is a death knell, which is why investors treasure the magic number as one of the best indicators..
B2B Marketing “Takes a Village” Most B2B marketers would agree that acquiring new customers “takes a village” (marketing and sales) – it takes e-books, SEO, PPC ads, field events, blogs, retargeting ads, conferences, email nurtures, SDRs, case studies, free trials, 3rd party reviews, live chats, mailers, demos, webinars, and more, all working together to..
At Attribution, we are determined to empower marketers with the insight they need to convert more buyers and maximize ROI. That’s why I’m excited to announce that we have been recognized as a High Performer in the Attribution Software category by G2 Crowd for Winter 2019. Just as we want to help our customers..
“Which marketing channels should we put more money into? Reduce or stop spending?” If you’ve ever asked these questions (or are still asking them), multi-touch attribution is your best bet to getting the right answers; it provides you with meticulous details of how buyers are engaging with your business and which marketing touches are..
Investor demands, customer expectations and competitive intensity will drive adoption of marketing attribution technologies and new attribution models. Although classic web analytics and marketing automation tools serve up point KPIs, marketers are grappling with the lack true attribution insight to optimize their spending to revenue. According to a 2017 research study by the Marketing..