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We go deep into tactical, relevant and modern topics on attribution (changes quite often). Don’t believe us? Take a look for yourself.
Recent Blog Posts
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Lead Attribution: The Complete Guide to Tracking and Optimizing Lead Generation
A step-by-step guide on how to customize lead attribution to meet the…
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Everything You Need to Know About the Time-Decay Attribution Model
How to customize the decay-curve to match your sales cycle and get…
All blog posts
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Attribution Quora Partnership | Attribution
I am thrilled to announce our partnership with Quora, the popular Q&A…
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Attribution App is one of the first to join new Stripe partner program
Most people today don’t know that only three percent of GDP is…
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3 Remarketing Mistakes Everyone Makes
Remarketing is everywhere now. It’s so common that my grandmother complains about…
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CAC Benchmarks: How Much Should I Spend to Acquire a Customer in 2025?
SaaS companies typically spend money upfront to acquire customers, then have to…
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Apple: let’s solve iOS attribution for good
Apple recently announced that they will be releasing a new “Sources” tab…
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Why Do I Have So Much Direct Traffic?
Direct traffic means that someone was familiar enough with your brand to…
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Cross Device Attribution
More than ever, people are visiting your product from phones, tables, laptops…
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Why Your Javascript Tracking Leaks Data
Most of the modern analytics packages are based on event calls. When…
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8 UTM Tagging Best Practices
In my last post, I mentioned that you should UTM tag everything.…