Our Blog
Get actionable insights on attribution.
We go deep into tactical, relevant and modern topics on attribution (changes quite often). Don’t believe us? Take a look for yourself.
Recent Blog Posts
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Guide to Attribution Modeling in Marketing
Learn about the different types of attribution modeling, how to choose the…
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Mastering Attribution Windows: A Strategic Guide for Marketers
A comprehensive guide on mastering attribution window settings. Learn how attribution windows…
All blog posts
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How To Stop Guessing and Start Measuring Content Attribution
Users are finding and interacting with content in different ways than ever…
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Should Marketers Still Care About First-Touch Attribution?
First-touch is often the default for marketers, but it might lead you…
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Why Marketers Should Rethink the Fallacy of Last-Touch Attribution
Relying on last-touch attribution to understand which marketing campaigns drive revenue? You…
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How Full-Funnel Attribution Connects the Dots Across Your Marketing Funnel
True full-funnel attribution is the solution to so many problems in marketing.…
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What Is Multi-Channel Attribution (and Why It Matters for Marketers)
Most companies use attribution models that don’t properly take spend into account…
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What is Revenue Attribution? + How to Do it Right
We walk through the common pitfalls that companies fall into when they…
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How to Drive More Impactful Commerce Experiences with Shopify and Twilio Segment
Navigating Through Walled Gardens in Commerce Most ecommerce platforms operate as walled…
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Why understanding the buyer’s journey is so important
Your marketing efforts may be measured on a specific set of outcomes,…
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Revolutionizing Marketing Analytics! Announcing CallRail Integration with Attribution!
In today’s fast-paced digital landscape, businesses are constantly seeking ways to gain…