Author
Ryan Koonce
Articles by Ryan Koonce on attribution, marketing analytics, and data-driven growth.
All posts by Ryan Koonce
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The Complete Guide to Twilio Segment + Attribution: Turning Twilio Segment Into a Full-Funnel Revenue Intelligence Engine
Twilio Segment gives growth teams clean customer data, Attribution adds the missing financial layer, turning events and…
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The Complete Guide to HubSpot Multi-Touch Attribution: Turning Your CRM into an ROI Engine
HubSpot is the system of record for many B2B marketing, sales, and RevOps teams—but on its own, it was never designed…
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Announcing Our Twilio Segment Preferred Partnership – Game-Changer for Attribution & Twilio Segment
At SIGNAL 2025, Attribution was named one of only two Preferred Partners by Twilio Segment—marking a new era where…
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Can Retailers Benefit from Using Multi-Touch Attribution?
E-commerce, driven by multiple new channels, is a booming business. “The NRF expects that online retail will grow…
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New Features and Integrations for Attribution
I’m excited to announce new features that will enable marketers to integrate television advertising and machine…
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It’s Official: Multi-Touch Attribution Analytics Are Now the Smartest Weapon for B2B CMOs
The evidence that CMOs are on the hook for the magic growth number is overwhelming, but the days of unrestrained lead…
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Why You Need Multi-Touch Attribution for Salesforce (And How to Do It)
B2B Marketing “Takes a Village” Most B2B marketers would agree that acquiring new customers “takes a village”…
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Attribution Named High Performer by G2 Crowd Grid® for Attribution Software
At Attribution, we are determined to empower marketers with the insight they need to convert more buyers and maximize…
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6 Best Practices for Successful B2B Marketing Attribution
B2B attribution is tricky due to longer and more complex sales cycles. We’ll show you how to nail it and understand…
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Top 5 Marketing Attribution Trends for 2019
Investor demands, customer expectations and competitive intensity will drive adoption of marketing attribution…
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Attribution Quora Partnership | Attribution
I am thrilled to announce our partnership with Quora, the popular Q&A platform that connects people seeking…
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Attribution App is one of the first to join new Stripe partner program
Most people today don’t know that only three percent of GDP is online. That’s why we’re excited to join the Stripe…
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3 Remarketing Mistakes Everyone Makes
Remarketing is everywhere now. It’s so common that my grandmother complains about it, and people outside the marketing…
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CAC Benchmarks: How Much Should I Spend to Acquire a Customer in 2025?
SaaS companies typically spend money upfront to acquire customers, then have to wait many months before recurring…
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Apple: let’s solve iOS attribution for good
Apple recently announced that they will be releasing a new “Sources” tab in iTunes Connect. iTunes will now track the…
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Why Do I Have So Much Direct Traffic?
Direct traffic means that someone was familiar enough with your brand to go directly to to your site. That’s an…
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Cross Device Attribution
More than ever, people are visiting your product from phones, tables, laptops and work computers. Cross device tracking…
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Why Your Javascript Tracking Leaks Data
Most of the modern analytics packages are based on event calls. When someone signs up, you fire an event. When they buy…
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8 UTM Tagging Best Practices
In my last post, I mentioned that you should UTM tag everything. Easier said than done. UTM tags are rigid and there’s…
