Auto Conversion Tracking
Automatically connects your leads and opportunities in Salesforce to spend from X Ads and other marketing channels to know the true ROI of your touches.
Turbocharge Demand Gen
Compare granular attribution data to optimize your budget to yield the most MQLs, pipeline, and wins and align sales and marketing.
Optimize Return on Marketing
Get a single source of attribution truth to quickly correct current spend and forecast future revenue, improving demand gen productivity and ROI.
How it works
How to integrate X Ads and Salesforce
Seamlessly link your ad spend to revenue in just a few clicks with Attribution’s powerful integrations.
Connect Attribution with X Ads
Attribution integrates with X Ads to automatically track ad spend and attribute revenue to your campaigns. Simply connect your X Ads account in the Attribution settings to get started.
Connect Attribution with Salesforce
Once you’ve placed the Attribution tracking code on your site and are identifying users, you can connect your Salesforce account. This will automatically track leads and opportunities from Salesforce, mapping them to the marketing touches that influenced each conversion.
Connect sales, lead and conversion data with ad spend
Attribution automatically connects your leads and opportunities in Salesforce to ad spend from platforms like Google Ads, Facebook Ads, LinkedIn Ads and more. This allows you to see the true ROI and revenue impact of each marketing touchpoint without any manual effort.
Use cases
How different companies use The Attribution Platform to optimize ROI
B2B
Identify which touchpoints drive qualified leads and revenue across long sales cycles.
B2C
Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.
E-Commerce
Track ad performance across platforms and attribute sales down to the SKU level.
SaaS
Connect marketing campaigns to product signups, demos, and recurring revenue.
