Benefits of Attribution and Marketo Together


Any Channel. Every Touch.

Get your Munchkin ID and start connecting your leads and campaigns in Marketo to spend from LinkedIn, Google, AdRoll, and other marketing channels and campaigns. Never struggle to know the true ROI for your touches, which ones are working, and which ones need to go.


Boost Attribution Analytics

See how upper-funnel marketing activities are impacting lower-funnel results. Easily compare granular attribution data at the touchpoint level to turbocharge your demand generation budget to yield the most MQLs, pipeline and wins, and align sales and marketing at a whole new level.


Optimize Return on Marketing

Attribution and Marketo give marketers a single source of attribution truth to quickly correct current spend and forecast future revenue, improving marketing effectiveness and ROI, customer lifetime value, and reducing customer acquisition cost.

See What Marketers Have To Say About Using Attribution

With Attribution we’re always confident there is no grey area about where our users came from, what they cost us and how much money we made.


Thibaut Davoult,
Growth Engineer, Livestorm

Set Up Your Marketo Integration In Minutes

Go on, take the next step to simplify data-driven marketing:

The Attribution EcoSystem

Connect to popular ad platforms and marketing technologies. Attribution offers more integrations than any other solution on the market.