Automatically Track Ad Conversions
Connect your X Ads to Attribution to automatically track advertising costs and allocate revenue contribution to know your true ROAS.
Easily Track Unbounce Leads
Automatically track Unbounce form submissions as conversion events in Attribution to connect X Ad campaigns to leads generated.
Optimize Return on Ad Spend
Get a single source of truth for how X Ads and Unbounce are impacting revenue at every touchpoint to optimize your marketing mix.
How it works
How to integrate X Ads and Unbounce
Seamlessly connect your platforms in just a few clicks and start seeing results.
Connect Attribution with X Ads
Attribution integrates with X Ads to track ad spend and attribute revenue to your campaigns. Connect your X Ads account in the Attribution settings, add UTM parameters to your ad URLs, and you can get a detailed insight into campaign performance.
Connect Attribution with Unbounce
Attribution can be easily integrated with Unbounce by adding the Attribution tracking snippet in your Unbounce script manager. Once set up, you will start seeing Unbounce leads coming through as conversion events.
Connect sales, lead and conversion data with ad spend
Integrate Attribution with Unbounce and X Ads to automatically connect leads and sales to your ad campaigns. See exactly which ads are generating revenue to optimize your marketing ROI.
Use cases
How different companies use The Attribution Platform to optimize ROI
B2B
Identify which touchpoints drive qualified leads and revenue across long sales cycles.
B2C
Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.
E-Commerce
Track ad performance across platforms and attribute sales down to the SKU level.
SaaS
Connect marketing campaigns to product signups, demos, and recurring revenue.
