How Superfiliate expanded their enterprise market reach by integrating with Attribution
When Superfiliate needed to serve their enterprise customers better, they partnered with Attribution on a custom integration that connects influencer marketing impact to the entire user journey. The result: Superfiliate solidified their position as a leading solution that saves their customers significant time on manual reporting.
20 Hours
saved for customers monthly in manual reporting work
Expanded TAM
to include customers with up to $400M ARR
40%
increase in CVR for brands using Superfiliate
Improved
Increase in engagement and retention
About
Superfiliate is an all-in-one marketing platform that helps brands build and scale successful partnerships with influencers, affiliates, and ambassadors. From co-branded landing pages and streamlined payouts to performance tracking, they provide everything brands need to make word-of-mouth marketing a reliable revenue channel.
“Attribution provides an additional analytics layer that helps brands investigate and understand how creators impact the greater user journey. That data impacts who they choose to work with again in Superfiliate.”
Victor Feijó
Head of Engineering @Superfiliate
Challenge
Enterprise customers needed to sync influencer analytics to other marketing data
As Superfiliate expanded to serve larger enterprises, they encountered a critical challenge: these sophisticated customers needed to connect their influencer marketing data to their broader marketing analytics.
One such DTC brand, Fatty15, was growing rapidly and wanted to consolidate their marketing data so they could make better-informed budget decisions. They already used Superfiliate for robust tracking of their influencer campaigns, but they also wanted to:
Compare influencer performance against other marketing channels
Determine ROI of influencer fees, commissions, and ad spend
Understand the full impact of creator partnerships across the user journey
Make full-funnel, data-driven decisions about scaling influencer programs
Without these capabilities, Superfiliate customers had to rely on manual data exports and report building, which Victor says took up approximately an hour per day.
Superfiliate saw an opportunity to enhance their enterprise offering and make their platform even more valuable for large customers by connecting to a comprehensive analytics solution like Attribution.
“We saw a great opportunity to move upmarket. Companies using deeper analytics tools like Attribution are our target market, so this integration helps us better serve them.”
Victor Feijó
Head of Engineering @Superfiliate
Solution
Building an Attribution integration to enhance Superfiliate’s enterprise capabilities
Superfiliate and Attribution worked together to build an integration that would give enterprise customers the comprehensive analytics they needed. While similar builds typically take months, the combined team completed the project in just two weeks, adding several valuable features:
New API endpoints to share granular campaign data
Cost tracking for accurate ROI analysis
Automated data syncing to eliminate manual exports
Data consistency across both platforms
With the Attribution integration, Superfiliate brands have a complete view of their marketing performance. Now when brands launch partnership campaigns in Superfiliate, Attribution automatically pulls in key data points, including campaign performance, commission costs, and conversion data. This allows brands to see how creator partnerships contribute to the customer journey alongside other marketing channels, providing a complete picture of ROI and campaign effectiveness.
For customers like Fatty15, the integration provides crucial insights that drive strategic decisions about their partnership program. As John Gareau, Fatty15’s CRO, explains, “Now we can go into Attribution and see the relative performance of various influencers from a multi-touch attribution perspective.”
“These enterprises will have more success with Superfiliate, and they’ll have more data to analyze and deeper insights with Attribution.”
Victor Feijó
Head of Engineering @Superfiliate
Results
Expanding Superfiliate’s TAM to include customers with $400M ARR
Integrating with Attribution has helped Superfiliate deliver significant value to their customers and solidify their position as an enterprise-ready solution. With the Attribution integration, Superfiliate has:
Eliminated data silos between influencer marketing and other channels
Created a more comprehensive analytics offering for their customers
Expanded their target market to include $100-400M+ ARR companies
Saved customers 20 hours per month in manual reporting work
Increased CVR 40% over paid average for brands using Superfiliate
Looking ahead, Superfiliate sees this partnership as an important lever to their enterprise growth strategy. For large customers who need comprehensive marketing analytics, Attribution’s ongoing platform development ensures Superfiliate can continue meeting evolving enterprise needs.
“The Attribution integration creates a good lifecycle because everything is connected. A brand launches their program with Superfiliate, analyzes their data in Attribution, and can then tweak their program in Superfiliate. It all works together.”
