Optimize Return on Marketing
Attribution and Marketo give marketers a single source of truth to quickly correct spend and forecast revenue, improving marketing ROI, customer LTV, and reducing CAC.
Turbocharge Demand Gen
See how upper-funnel activities impact lower-funnel results to optimize budget for the most MQLs, pipeline and wins, and align sales and marketing.
Auto Conversion Tracking
Automatically connect leads and opportunities in Marketo to ad spend from LinkedIn, Google, Facebook and other channels to know the true ROI of every touch.
How it works
How to integrate X Ads and Marketo
Simplify data connections and unlock powerful insights in just a few clicks with Attribution.
Connect Attribution with X Ads
Attribution integrates with X Ads to track ad spend and conversions. Simply connect your X Ads account and append UTM parameters as destinations for the ad’s URL and you can get a campaign-level view of performance.
Connect Attribution with Marketo
Get your Munchkin ID from Marketo and create a new API user. Then enter your Client Secret and Client ID into Attribution to integrate the two platforms.
Connect sales, lead and conversion data with ad spend
By integrating Marketo and X Ads with Attribution, you can connect your lead and sales data to your ad spend across channels. This provides a holistic view of marketing performance, allowing you to optimize your budget and tactics to drive the best results.
Use cases
How different companies use The Attribution Platform to optimize ROI
B2B
Identify which touchpoints drive qualified leads and revenue across long sales cycles.
B2C
Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.
E-Commerce
Track ad performance across platforms and attribute sales down to the SKU level.
SaaS
Connect marketing campaigns to product signups, demos, and recurring revenue.
