Automatically Connect Ad Spend to Revenue
Easily see the true ROI and revenue impact of your X Ads campaigns by connecting X Ads to Attribution and your BigCommerce store.
Optimize Your Ad Creative and Targeting
Use multi-touch attribution insights to identify which X Ads creatives, audiences, and tactics are driving the most sales in BigCommerce.
Prove Marketing’s Impact on the Business
Show executives exactly how your X Ads campaigns are impacting BigCommerce revenue at every stage of the buyer journey.
How it works
How to integrate X Ads and BigCommerce
Seamlessly link your ad spend to sales data in just a few clicks with Attribution.
Connect Attribution with X Ads
To integrate Attribution with X Ads, simply connect your X Ads account in the Attribution settings. Then, just append UTM parameters to the destination of ad URLs and you can get a complete view of performance by campaign.
Connect Attribution with BigCommerce
Attribution offers an easy install app to quickly integrate with your BigCommerce store. Simply install the Attribution app from the BigCommerce app store to start tracking your marketing ROI and optimize your ad spend.
Connect sales, lead and conversion data with ad spend
Automatically connect your BigCommerce sales and conversions to ad spend from Facebook, Google, and other channels. See your true return on ad spend (ROAS) to optimize your marketing budget.
Use cases
How different companies use The Attribution Platform to optimize ROI
B2B
Identify which touchpoints drive qualified leads and revenue across long sales cycles.
B2C
Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.
E-Commerce
Track ad performance across platforms and attribute sales down to the SKU level.
SaaS
Connect marketing campaigns to product signups, demos, and recurring revenue.
