Automatically Track Ad Spend and Revenue
Connect Bing Ads to Attribution to automatically track ad costs and tie them to leads and revenue, so you always know your true return on ad spend (ROAS).
Simplify Bing Ad Tracking with Auto-Tagging
Enable auto-tagging in Bing Ads to automatically add UTM parameters to your destination URLs, allowing Attribution to easily track the performance of each ad click.
Capture Unbounce Leads in Attribution
Add the Attribution tracking code to your Unbounce landing pages to automatically send form submissions into Attribution as leads that can be tied back to your Bing ad campaigns.
How it works
How to integrate Bing Ads and Unbounce
Easily connect your platforms in just a few clicks and unlock powerful attribution insights.
Connect Attribution with Bing Ads
To integrate Bing Ads with Attribution, enable auto-tagging in your Bing Ads account settings. Then connect your Bing Ads account in the Attribution settings to start tracking ad spend and conversions.
Connect Attribution with Unbounce
Attribution easily integrates with Unbounce by adding a tracking snippet in your Unbounce script manager. Once set up, you’ll see Unbounce leads coming through as conversion events titled ‘Unbounce Form Submitted’.
Connect sales, lead and conversion data with ad spend
By integrating Unbounce and Bing Ads with Attribution, you can automatically connect your leads and conversions to your ad campaign spend. This allows you to see the full ROI and revenue impact of your marketing efforts.
Use cases
How different companies use The Attribution Platform to optimize ROI
B2B
Identify which touchpoints drive qualified leads and revenue across long sales cycles.
B2C
Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.
E-Commerce
Track ad performance across platforms and attribute sales down to the SKU level.
SaaS
Connect marketing campaigns to product signups, demos, and recurring revenue.
