Automated Ad Conversion Tracking
Automatically connect AdRoll campaigns to leads and opportunities in Zendesk Sell to track true ROI without manual effort.
Granular Channel Insights
Compare detailed attribution data by touchpoint and channel to optimize AdRoll and other ad spend for maximum pipeline and revenue.
Holistic Marketing Performance
Get a complete view of marketing effectiveness across AdRoll and all channels to improve ROI and reduce customer acquisition costs.
How it works
How to integrate AdRoll and Zendesk
Easily connect your platforms in just a few clicks and let Attribution do the heavy lifting.
Connect Attribution with AdRoll
Adding AdRoll to your Attribution dashboard is simple. Start by clicking the Connect AdRoll button on the Integrations page, then authenticate your AdRoll account to allow Attribution to automatically tag your ads and pull spend data.
Connect Attribution with Zendesk
To integrate Attribution with Zendesk, sign into your Zendesk account and set up a new webhook to send data to Attribution’s API. This will allow Zendesk to automatically send leads and revenue data to Attribution for multi-touch attribution modeling.
Connect sales, lead and conversion data with ad spend
By integrating Zendesk and AdRoll with Attribution, you can automatically connect your leads and sales data from Zendesk to your ad spend from AdRoll. This allows you to see the true ROI and revenue impact of your AdRoll ad campaigns at a granular level.
Use cases
How different companies use The Attribution Platform to optimize ROI
B2B
Identify which touchpoints drive qualified leads and revenue across long sales cycles.
B2C
Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.
E-Commerce
Track ad performance across platforms and attribute sales down to the SKU level.
SaaS
Connect marketing campaigns to product signups, demos, and recurring revenue.
