Easily Track True ROAS
Automatically connect your AdRoll ad spend and Recurly subscription revenue to see the true return on ad spend (ROAS) from every marketing touchpoint.
Optimize Ad Budgets
Get granular attribution data to compare ad performance at the campaign, ad set, and creative level to optimize your AdRoll budgets for maximum subscription sales.
Prove Marketing’s Impact
Show marketing’s contribution to recurring revenue with a holistic view of how AdRoll and other channels influence key subscription metrics like MRR, LTV, and churn.
How it works
How to integrate AdRoll and Recurly
Simplify multi-touch attribution by connecting AdRoll and Recurly with Attribution in just a few clicks.
Connect Attribution with AdRoll
Attribution integrates with AdRoll, allowing you to easily see the cost, visits, conversions and revenue from your AdRoll campaigns in one simple dashboard.
Connect Attribution with Recurly
Sign into your Recurly account and configure Attribution as a webhook endpoint. Enter your Attribution Project ID as the HTTP Auth Username to complete the integration.
Connect sales, lead and conversion data with ad spend
Integrating Recurly and AdRoll with Attribution allows you to automatically connect your subscription billings and ad spend data. This provides a holistic view of how your marketing campaigns are driving revenue.
Use cases
How different companies use The Attribution Platform to optimize ROI
B2B
Identify which touchpoints drive qualified leads and revenue across long sales cycles.
B2C
Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.
E-Commerce
Track ad performance across platforms and attribute sales down to the SKU level.
SaaS
Connect marketing campaigns to product signups, demos, and recurring revenue.
