AdRoll + Optimizely Integration

Connect AdRoll and Optimizely to track conversions, measure retargeting effectiveness, and optimize your marketing ROI with complete attribution data.

Optimizely AdRoll Integration

Ad Conversion Tracking

Connect AdRoll to The Attribution Platform with one-click and see the cost of your Adroll campaigns, visits, conversions and revenue in one simple dashboard.

AdRoll Retargeting

Use Attribution auto-tagging to connect all your AdRoll links for abandoned shopping carts, previously viewed products, new recommendations, and other AdRoll retargeting campaigns to revenue outcomes.

Optimize Return on Marketing

Attribution provides a single source of truth for how ads from AdRoll and other channels are impacting revenue at every touch point, so you can quickly compare the true ROAS to optimize your marketing mix.

How it works

How to integrate AdRoll and Optimizely

Seamlessly connect AdRoll and Optimizely through The Attribution Platform in just a few clicks.

Connect Attribution with AdRoll

Integrate Attribution with AdRoll in one click to automatically pull ad spend data and tag your ads with unique tracking parameters. This allows you to see the true cost and revenue impact of your AdRoll campaigns in a single dashboard.

Connect Attribution with Optimizely

To integrate Attribution with Optimizely, simply connect your Optimizely account in the Attribution platform. This will allow Attribution to automatically pull in your Optimizely data and tie it to revenue, giving you a complete picture of your marketing performance.

Connect sales, lead and conversion data with ad spend

Integrate AdRoll and Optimizely with Attribution to automatically track AdRoll ad spend and tie it to leads, sales and other conversions from Optimizely. Get a holistic view of how your AdRoll campaigns are impacting revenue across the full customer journey.

Use cases

How different companies use The Attribution Platform to optimize ROI

B2B

Identify which touchpoints drive qualified leads and revenue across long sales cycles.

B2C

Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.

E-Commerce

Track ad performance across platforms and attribute sales down to the SKU level.

SaaS

Connect marketing campaigns to product signups, demos, and recurring revenue.

“Best no-nonsense tool I’ve found to get a complete view of traffic attribution”

Willem B.
G2 Validated Reviewer & Verified User

“We’re able to show the actual ROI per ad campaign, and see in real time how our CPL plays out.”

Michelle B.
G2 Validated Reviewer & Verified User

All The Integrations That Matter

Go under the hood on attribution.

Out-of-the-box attribution models make it easy to connect to your advertising and conversion platforms. Measure LTV:CAC and CAC Payback instantly, without the need for a large data team.

Check out integrations

Hear from High-Growth Customers

Loved by 1,000+ companies — B2B, SaaS, E-Commerce, Marketplaces and more.

Want to know the hardest thing about multi-touch attribution? Finding a platform that actually tells you everything a visitor does from first visit to first purchase and beyond. We’ve got you covered.

Attribution’s platform ended up being the foundational technology for our entire marketing program.

Aaron Cort

First Head of Marketing @ClickUp

Attribution provides an additional analytics layer that helps brands investigate and understand how creators impact the greater user journey.

Victor Feijó

Head of Engineering @Superfiliate

If you’re looking to save time and sanity when trying to knit your marketing data together, Attribution is a useful tool to give you insights and take a lot of that lift off your plate.

Perin Adams

GTM Business Systems Manager @Vendr

Attribution enables us to understand what role each channel plays in the funnel. A higher CPA might be acceptable because we can see clearly that channel is bringing more people into the funnel.

John Gareau

CRO @Seraphina Therapeutics

Trusted by 1,000+ companies