Drive completely auditable growth with the most advanced MTA platform

  • Unlock five powerful attribution models (and data layer to build your own)
  • Customize models for the unit economics specific to how you run your business
  • Discover dozens of Attribution features our competitors can’t match
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Attribution Models

Attribution’s smarter MTA models

Explore five out-of-the-box models and what makes Attribution unique in each. Find the best fit for your business — or seamlessly toggle between them.

  • First / Last Touch
  • Linear
  • Time Decay
  • Position Based

First / Last Touch

Assigns 100% of the credit to the first interaction or last touchpoint before conversion.

What sets Attribution apart:

  • Assign first/last touch more precisely with cross-device tracking to unearth high-quality lead sources.
  • Calculate CAC, CAC Payback, and LTV:CAC at the touchpoint level to identify the most cost-effective acquisition and conversion channels.
  • Trace every conversion back to its true source with full auditability.

Linear

Distributes credit equally across all touch points in the customer journey.

What sets Attribution apart:

  • Customize your model with options like factoring in direct traffic until an event, only attributing first purchases, or excluding existing customers.
  • Integrate seamlessly with platforms like Salesforce, HubSpot, and Shopify for complete user journey mapping and cross-channel collaboration.

Time Decay

Gives more credit to each touchpoint the closer you get to the conversion.

What sets Attribution apart:

  • Shorten your sales cycle by prioritizing recent, high-impact touchpoints.
  • Include or exclude direct traffic or post-conversion touches for cleaner analysis.

Position-based

Credits specific touchpoints in the customer journey with more weight than others.

What sets Attribution apart:

  • Customize the weighting to focus on your most influential stages and touchpoints.
  • View how changing model weights affects CAC Payback and LTV:CAC instantly.
  • Support advanced scenarios like multi-stage B2B journeys.

Customize the attribution models to match your sales cycle

Include all traffic

Count every interaction — paid, organic, and direct — to understand how all channels contribute to conversions, acting as your catalyst for all areas of analysis and optimization.

Exclude all direct traffic

Filter out all direct visits to ensure routine site or product usage doesn’t distort your paid and organic campaign performance analysis – this helps divide impact separate from brand.

Include all direct traffic until a cut-off event

Credit all channels until a specific event, then filter out all direct traffic to prevent post-conversion visits from diluting attribution – especially relevant for trial-based products.

Exclude all traffic after a cut-off event

Stop attributing credit to any direct, paid or organic traffic after a set event to see which touchpoints drove the initial conversion – especially relevant for first purchase.

What we do better than our competitors

This is where Attribution goes layers deeper from insights building world-class, scalable data infrastructure for the Product-Led-Growth (PLG), E-Commerce and Enterprise B2B.

User-level tracking

Map the full customer journey across channels and devices by capturing every touchpoint and conversion at the user level.

Full auditability

Trace every dollar spent back to its source with transparent, fully auditable records for all marketing touchpoints and conversions.

Break-even analysis

Pinpoint exactly when your ad spend is recouped by tracking how much revenue a specific cohort generates over time.

Look forward window

Capture all revenue and engagement connected to a campaign, tracking its influence for as long as it continues to deliver results.

Complete offline tracking

Seamlessly track calls, conferences, and in-person events using unique links, QR codes, API integrations, CRM data, and CSV uploads..

Account-based attribution

Run account-level attribution modeling — connecting all stakeholders — for precise metrics on conversion, CAC, CAC Payback, and LTV:CAC.

Integrations

Leverage any source of truth

Tap into Attribution’s expanded set of integrations for conversion platforms, ad platforms and more.

See all integrations

Huge Results

Everything you need for scalable, auditable attribution.

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$4M-$150M

ARR growth in 3 years

20 hours

saved for customers monthly in manual reporting work

8.6x

increase in ROAS

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Attribution’s platform ended up being the foundational technology for our entire marketing program.

Aaron Cort

First Head of Marketing @ClickUp

Attribution provides an additional analytics layer that helps brands investigate and understand how creators impact the greater user journey.

Victor Feijó

Head of Engineering @Superfiliate

If you’re looking to save time and sanity when trying to knit your marketing data together, Attribution is a useful tool to give you insights and take a lot of that lift off your plate.

Perin Adams

GTM Business Systems Manager @Vendr

Attribution enables us to understand what role each channel plays in the funnel. A higher CPA might be acceptable because we can see clearly that channel is bringing more people into the funnel.

John Gareau

CRO @Seraphina Therapeutics