Track True ROAS
Automatically connect WooCommerce sales to Google Ads spend to track true return on ad spend, see which ads drive sales, and stop wasting ad dollars.
Compare Ad Performance
Drill down into Google Ads performance by campaign, ad group, and keyword to optimize your ad budget for the most conversions and profit.
Optimize Marketing ROI
Get a holistic view of marketing performance with detailed CPA, ROAS and LTV data to forecast sales, maximize revenue and reduce costs.
How it works
How to integrate Google Ads and WooCommerce
Easily connect Google Ads and WooCommerce in just a few clicks using Attribution’s seamless integration.
Connect Attribution with Google Ads
To integrate Attribution with Google Ads, enable auto-tagging in your Google Ads account and connect it in the Attribution settings. Attribution will then pull campaign data and track visits using the auto-tagged ‘gclid’ parameter.
Connect Attribution with WooCommerce
Install the Attribution app from the WooCommerce marketplace to automatically connect your sales data. You can then view granular attribution insights to optimize your marketing spend.
Connect sales, lead and conversion data with ad spend
Automatically connect your WooCommerce sales to Google Ads spend to see true return on ad spend. Drill down to compare performance by campaign, ad group and keyword to optimize your marketing.
Use cases
How different companies use The Attribution Platform to optimize ROI
B2B
Identify which touchpoints drive qualified leads and revenue across long sales cycles.
B2C
Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.
E-Commerce
Track ad performance across platforms and attribute sales down to the SKU level.
SaaS
Connect marketing campaigns to product signups, demos, and recurring revenue.
