X Ads + Optimizely Integration

Connect X Ads and Optimizely to automate conversion tracking, optimize ROAS with multi-touch attribution, and enable closed-loop experiment reporting.

Automate X Ads Conversion Tracking

Easily connect X Ads to Attribution to automatically track ad spend, clicks, and revenue impact without manual tagging.

Optimize X Ads ROAS with Multi-Touch Attribution

Get a unified view of how X Ads and other channels influence the buyer journey to make smarter optimizations.

Sync X Ads and Optimizely for Closed-Loop Reporting

Push attributed conversion and revenue data into Optimizely to measure lift from your ad-driven experiments.

How it works

How to integrate X Ads and Optimizely

Simplify cross-platform attribution in just three steps with The Attribution Platform’s seamless integration capabilities.

Connect Attribution with X Ads

Attribution integrates with X Ads to track ad spend and conversions. Simply add UTM parameters to any ad’s destination URL for Attribution to track your campaigns and you can build custom campaign reports in your Attribution dashboard.

Connect Attribution with Optimizely

Attribution easily integrates with Optimizely, allowing you to track the impact of your Optimizely experiments on leads and revenue. Simply connect your Optimizely account in the Attribution interface to start measuring results.

Connect sales, lead and conversion data with ad spend

Easily connect your X Ads account to Attribution to automatically track ad spend and allocate revenue contribution across campaigns. Get a unified view of how your ads are impacting leads, conversions and revenue at every touchpoint.

Use cases

How different companies use The Attribution Platform to optimize ROI

B2B

Identify which touchpoints drive qualified leads and revenue across long sales cycles.

B2C

Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.

E-Commerce

Track ad performance across platforms and attribute sales down to the SKU level.

SaaS

Connect marketing campaigns to product signups, demos, and recurring revenue.

“Best no-nonsense tool I’ve found to get a complete view of traffic attribution”

Willem B.
G2 Validated Reviewer & Verified User

“We’re able to show the actual ROI per ad campaign, and see in real time how our CPL plays out.”

Michelle B.
G2 Validated Reviewer & Verified User

All The Integrations That Matter

Go under the hood on attribution.

Out-of-the-box attribution models make it easy to connect to your advertising and conversion platforms. Measure LTV:CAC and CAC Payback instantly, without the need for a large data team.

Check out integrations

Hear from High-Growth Customers

Loved by 1,000+ companies — B2B, SaaS, E-Commerce, Marketplaces and more.

Want to know the hardest thing about multi-touch attribution? Finding a platform that actually tells you everything a visitor does from first visit to first purchase and beyond. We’ve got you covered.

Attribution’s platform ended up being the foundational technology for our entire marketing program.

Aaron Cort

First Head of Marketing @ClickUp

Attribution provides an additional analytics layer that helps brands investigate and understand how creators impact the greater user journey.

Victor Feijó

Head of Engineering @Superfiliate

If you’re looking to save time and sanity when trying to knit your marketing data together, Attribution is a useful tool to give you insights and take a lot of that lift off your plate.

Perin Adams

GTM Business Systems Manager @Vendr

Attribution enables us to understand what role each channel plays in the funnel. A higher CPA might be acceptable because we can see clearly that channel is bringing more people into the funnel.

John Gareau

CRO @Seraphina Therapeutics

Trusted by 1,000+ companies