Automatically Track Ad Conversions
Connect your ads to The Attribution Platform to easily see the cost, visits, conversions and revenue from your campaigns in one simple dashboard.
Optimize Return on Ad Spend
Attribution provides a single source of truth for how your ads are impacting revenue at every touchpoint, so you can compare true ROAS and optimize your marketing mix.
Simplify Multi-Touch Attribution
Use Attribution’s auto-tagging to automatically connect your ad clicks to conversion events in Zendesk like new leads, opportunities and revenue.
How it works
How to integrate X Ads and Zendesk
Seamlessly connect your platforms in just a few clicks to unlock powerful attribution insights.
Connect Attribution with X Ads
Attribution integrates with X Ads to automatically append tracking parameters to your ad URLs. This allows Attribution to track ad clicks, spend, and revenue without the need for manual UTM tagging.
Connect Attribution with Zendesk
Sign into your Zendesk account and set up a webhook to send customer data to Attribution. This will allow Attribution to automatically track leads and opportunities from Zendesk Sell and tie them to marketing spend.
Connect sales, lead and conversion data with ad spend
When you integrate Zendesk and X Ads with Attribution, you can connect your sales and lead data from Zendesk with your ad spend data from X Ads. This allows you to see the full customer journey and measure the true ROI of your ad campaigns.
Use cases
How different companies use The Attribution Platform to optimize ROI
B2B
Identify which touchpoints drive qualified leads and revenue across long sales cycles.
B2C
Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.
E-Commerce
Track ad performance across platforms and attribute sales down to the SKU level.
SaaS
Connect marketing campaigns to product signups, demos, and recurring revenue.
