Automated Ad Conversion Tracking
Easily connect Bing Ads spend to leads and revenue in Zendesk, so you always know the true ROI of your ad campaigns.
Optimize Bing Ads Budget Allocation
Get granular, multi-touch attribution data to compare performance across Bing ad campaigns and optimize budget for maximum impact on Zendesk pipeline and revenue.
Align Bing Ads with Full Funnel
See how Bing Ads influence the entire customer journey in Zendesk, from initial touch to closed-won deal, to focus ad spend on the highest-performing campaigns.
How it works
How to integrate Bing Ads and Zendesk
Easily connect Bing Ads and Zendesk with The Attribution Platform in just a few simple steps.
Connect Attribution with Bing Ads
To integrate Attribution with Bing Ads, simply connect your Bing Ads account in the Attribution settings. Attribution will then automatically pull in your ad spend data and track visits using UTM parameters.
Connect Attribution with Zendesk
To integrate Attribution with Zendesk, sign into your Zendesk account and set up a new webhook to send data to Attribution’s API. This will allow Zendesk to automatically pass lead and revenue data to Attribution for multi-touch attribution.
Connect sales, lead and conversion data with ad spend
By integrating Zendesk and Bing Ads with Attribution, you can automatically connect your leads, conversions and sales data from Zendesk with your Bing ad spend. This allows you to see the full ROI and impact of your Bing advertising on generating leads and revenue.
Use cases
How different companies use The Attribution Platform to optimize ROI
B2B
Identify which touchpoints drive qualified leads and revenue across long sales cycles.
B2C
Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.
E-Commerce
Track ad performance across platforms and attribute sales down to the SKU level.
SaaS
Connect marketing campaigns to product signups, demos, and recurring revenue.
