Automatically Track Ad Spend
Attribution automatically pulls ad spend data from Facebook Ads every 24 hours to calculate true ROAS based on customized attribution models.
Granular Conversion Tracking
Attribution uses autotagging to append the Facebook Ad ID parameter to ad URLs, allowing granular tracking of which ads drove each conversion without manual UTM tagging.
Connect Ad Clicks to Revenue
By integrating Facebook Ads with Stripe via Attribution, you can connect the dots between ad clicks and actual revenue generated to optimize campaigns based on bottom-line impact.
How it works
How to integrate Facebook Ads and Stripe
Effortlessly link Facebook Ads and Stripe in just a few clicks using Attribution.
Connect Attribution with Facebook Ads
Integrate Attribution with Facebook Ads to automatically pull ad spend data and append unique tracking parameters to your ad URLs. This allows detailed tracking of the impact and ROI of your Facebook ad campaigns without manual tagging.


Connect Attribution with Stripe
Sign into your Attribution account and navigate to the Settings page. Click the link to connect to Stripe, then sign in with your Stripe credentials to securely link the two accounts.
Connect sales, lead and conversion data with ad spend
Automatically connect your Facebook ad spend to purchase events and revenue in Stripe. See exactly which ads are driving sales and wasting dollars in one unified dashboard.

Use cases
How different companies use The Attribution Platform to optimize ROI
B2B
Identify which touchpoints drive qualified leads and revenue across long sales cycles.
B2C
Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.
E-Commerce
Track ad performance across platforms and attribute sales down to the SKU level.
SaaS
Connect marketing campaigns to product signups, demos, and recurring revenue.