Unified Multi-Touch Attribution Across the Funnel
By combining Attribution’s advanced multi-touch attribution models with Zoho’s sales data, you can accurately assess the impact of each marketing touchpoint—from initial awareness to deal closure.
Enhanced ROI Measurement
Precisely calculate return on investment (ROI) by attributing revenue to specific marketing and use this insight to Improve budget allocation and justify marketing spend.
Improved Campaign Performance Insights
Analyze which campaigns are most effective at each stage of the sales funnel. See exactly which channels and campaigns are profitable so you can focus on high-performing initiatives.
“We’re able to show the actual ROI per ad campaign, and see in real time how our CPL plays out.”
Michelle B.
G2 Validated Reviewer & Verified User
