Benefits of Attribution and X Ads Together
Ad Conversion Tracking
Connect your X Ads to Attribution and never struggle to report on the success of your X ads again. Allocate revenue contribution to know your true ROAS.
X Ad Cards
Use Attribution auto-tagging to easily track X Ads Cards which contain Website URL (Website and Video Website Cards) to allow detailed tracking of ad spend and calculating ROAS per campaign, as other parameters.
Optimize Return on Marketing
Attribution provides a single source of truth for how ads from X and other channels are impacting revenue at every touch point along your buyer’s journey, so you can quickly compare the true ROAS to optimize your marketing mix.
“Attribution is super helpful to be able to segment and drill down by channel (Facebook, Google, search), campaigns + assets, paths, and UTMs. After we spent a few minutes defining all our channels we had a full-picture of where we spent and made money.”
