Connect Attribution With Unbounce

Attribution tracks your Unbounce form submissions as conversion events: add the Attribution script to Unbounce’s Script Manager, and leads from your landing pages come through as “Unbounce Form Submitted” events. It is for teams that run landing pages on Unbounce and want each lead credited to the marketing that brought the visitor in.

Benefits of Attribution and Unbounce Together

Landing Page Leads as Conversions

Add the Attribution script as a custom script in Unbounce’s Script Manager, placed in the head on all pages, with your Attribution project ID and the domains you want to track. Leads then come through as “Unbounce Form Submitted” conversion events, with the page name and variant.

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Leads Identified

When a visitor submits an Unbounce form, the script identifies them with the form’s fields, using any email field as their email, so you see who converted, not just that someone did.

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Leads in the Customer Journey

See which channels and touch points lead to Unbounce leads, credited by the attribution model you choose, next to every other conversion along your customer’s journey.

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“Attribution was easy to set up and use. Love their integrations to LinkedIn, Facebook, Google, and others… We now have one unbiased source to track and compare performance ad channels.”

All The Integrations That Matter

Go under the hood on attribution.

Out-of-the-box attribution models make it easy to connect to your advertising and conversion platforms. Measure LTV:CAC and CAC Payback instantly, without the need for a large data team.